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Wrong Katie Lacey?

Katie Lacey

President, Stationery Division

Crane Co.

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Crane Co.

Background Information

Employment History

Director of Sports Marketing

PepsiCo , Inc.

Vice President of Colas and Media

PepsiCo , Inc.

Senior Vice President Marketing


Vice President for Marketing


Chief Marketing Officer

Turtle Beach Systems Inc


Bachelor of Arts

University of Virginia


J.L. Kellogg School of Management at Northwestern University

Web References (182 Total References)

Katie Lacey Katie ... [cached]

Katie Lacey Katie Lacey is the president of Crane Stationery. She has more than 20 years' experience in consumer businesses. Her experience includes executive positions at ESPN and Pepsico. Katie is a student of lean philosophy and is deeply interested in how lean principles can be applied to other support functions. - Pepsi Press Release [cached]

"It's great to have a Pepsi car back on the Winston Cup circuit," said Katie Lacey, director of sports marketing for Pepsi.

Rapid City Journal: Serving Rapid City South Dakota [cached]

The marketing campaign begins Feb. 1 with a Super Bowl commercial _ a rare instance of the soda giant promoting another's company's product, said Katie Lacey, Pepsi's vice president of colas and media.

Hispanic Business - At $83,333 a Second, Ads Chase Super Bowl Score [cached]

"We even have the national spelling bee champion," Katie Lacey, vice president for marketing at ESPN, said, laughing.

The Pepsi-Cola unit of PepsiCo, where Lacey worked previously, is to run three spots for its soft drinks during the game: two for Diet Pepsi, created by DDB Worldwide in New York, part of the Omnicom Group, and the third for Sierra Mist, created by BBDO Worldwide in New York, also part of Omnicom.

Latest trends in fine stationery, custom invitations and announcements from the Stationers Guild [cached]

The latest bombshell is from Katie Lacey, President of Crane Stationery, who announced that Crane will be launching a retail relationship with Paperless Post.

"This week we will be launching a retail relationship with Paperless Post, who will be selling on their website a limited selection of their own custom designs that Crane will print. As part of our plan to celebrate and build demand for the high quality, printed stationery and invitations that we provide, this partnership enables us to introduce our products to a new audience."
Quite obviously, Katie doesn't sit around and read my silly "thought-pieces" on Paperless Post, but doesn't it strike one as bizarre that Crane would trash its bricks and mortar retailers (and their clients) who have been loyal to the Crane brand for decades "to introduce our (sic Crane) products to a new audience?

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