knew there had to be a better way of sending freight around our cities.
In partnership with her late partner Chris Grace, the founder of Auckland-based Icos Group, Kathy spent twenty years servicing transport operators with one-off software solutions, more than enough time to discern an industry pattern of inefficient routing, needless trips and revenue leakage before founding Icos Live.
Backed financially by an aunt, Ross launched Icos Live (the name is an acronym for Internet Cargo Operating System), a web-based, software-as-service solution for transport and logistics firms that handles everything from online ordering through to electronic proof of delivery.
Five years on the business is thriving, with 1000 trucks in New Zealand signed up, and 50 in Australia.
"We're transforming the way transport operators do business, taking them into a totally paperless world," says Ross
Importantly, the benefits are not being felt solely by her
More efficient truck movements means less fuel wasted, and less traffic on our streets.
"Our scheduling system enables jobs to be assigned to trucks in priority order, which helps the efficient routing of vehicles," says Ross
According to Kathy Ross
, that's typical of her
"I had one customer tell me that within six months of putting in Icos Live
, with no new customers, his
bottom line grew by 33 per cent, simply because of the added efficiencies and by plugging revenue leakage."
Freeing up precious time for business owners is another considerable benefit.
says that many of the firms using Icos Live
are smalltime mum-and-dad operators, whose owners have traditionally had to work 24/7 just to keep their business afloat.
"One of my customers in Australia has been in business for 17 years, and 18 months ago they went on their very first holiday."
company now numbering 11 staff and climbing, Ross
has serious ambitions to sign up 10 per cent of the domestic fleet, plus a similar proportion in Australia.
The UK is also in her