Speaking in a personal capacity as a subject matter expert, Katherine Fithen, chief privacy officer at Coca-Cola, put forward a "privacy by design approach" at the event.
is constantly on the look-out for the whereabouts of "the creepy line" in the drinks giant's communications with customers.
has just passed its 50 millionth engagement on Facebook
Listening to customers on social media is one good way to locate the creepy line, she
"It is hard to predict.
In the US, it is not creepy that the grocery store knows what we buy.
In other cultures, it is considered creepy to track that.
The use of GPS [global positioning satellite] data is not creepy for some cultures; it is for others," said Fithen
"You have to know truly where the data is stored - not just that it is with some suppler, but where it is geographically," she
said, commending Amazon Web Services' (AWS) option to be able to choose a region when using its cloud services.
has been on a 10-year data governance journey, with data management decision-making embedded throughout the organisation, she