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2016-05-21T00:00:00.000Z

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Wrong Kathleen Houlihan?

Dr. Kathleen Houlihan

Chief Executive Officer

Wilkes University

Direct Phone: (570) ***-****       

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Wilkes University

84 West South Street

Wilkes-Barre, Pennsylvania 18766

United States

Company Description

Wilkes University is a private, non-denominational American university located in Wilkes-Barre, PA. It has over 2,200 undergraduates and over 2,200 graduate students (both full and part-time). Wilkes was founded in 1933 as a satellite campus of Bucknell ... more

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Background Information

Affiliations

Board Member
Congress of Political Economists

Education

MBA

Ph.D.

Web References (12 Total References)


COPE Council

www.copeintl.org [cached]

Kathleen Houlihan, Wilkes University


Kathleen Houlihan, Ph.D., ...

www.timesleader.com [cached]

Kathleen Houlihan, Ph.D., MBA, assistant professor, Jay S. Sidhu School of Business and Leadership, Wilkes University

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Kathleen ...

www.timesleader.com [cached]

Kathleen Houlihan

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Kathleen Houlihan
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Kathleen Houlihan
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Kathleen Houlihan
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Kathleen Houlihan, assistant professor of marketing at the Wilkes University Jay S. Sidhu School of Business and Leadership, sees the benefits of sticking with a traditional business model.
"Mr. Boscov is not the only one struggling with this reality of technology advancing faster than anything," Houlihan said.
...
That said, Houlihan said is a store like Boscov's believes in the shopping experience and the philosophy of customers walking through the door and being served well, then technology is not the best idea.
"If you try to be everything to everybody, you may soon become nothing to no one," she said. "But there are ways to utilize technology without making it your main focus."
Houlihan said retailing giant JC Penny recently tried using iPads for sales associates to check out customers quicker. She said many companies do online shopping well, offering easy to browse websites and easy to shop processes.
"But many people prefer to walk into a store during the holidays, smell that aroma of pine cones and walk through the aisles," Houlihan said. "They enjoy seeing the merchandise, feeling it, examining it, trying it on and talking to a sale associate to help make their decisions."
That, she said, is what a retail chain like Boscov's is all about. And, Houlihan said, everybody - from executive staff, to sales associates to customers - can get behind that philosophy.
"Online shopping doesn't mean mandatory success for the future," she said.
...
"Boscov's has no need to accelerate online shopping," Houlihan said.
...
Houlihan said there are stores that have set up displays that will show a customer what a particular clothing item would look like on the person. She said technology can be used for things that will attract shoppers to the stores.


Kathleen ...

www.timesleader.com [cached]

Kathleen Houlihan

...
Kathleen Houlihan
...
Kathleen Houlihan
...
Kathleen Houlihan
...
Kathleen Houlihan, assistant professor of marketing at the Wilkes University Jay S. Sidhu School of Business and Leadership, sees the benefits of sticking with a traditional business model.
"Mr. Boscov is not the only one struggling with this reality of technology advancing faster than anything," Houlihan said.
...
That said, Houlihan said is a store like Boscov's believes in the shopping experience and the philosophy of customers walking through the door and being served well, then technology is not the best idea.
"If you try to be everything to everybody, you may soon become nothing to no one," she said. "But there are ways to utilize technology without making it your main focus."
Houlihan said retailing giant JC Penny recently tried using iPads for sales associates to check out customers quicker. She said many companies do online shopping well, offering easy to browse websites and easy to shop processes.
"But many people prefer to walk into a store during the holidays, smell that aroma of pine cones and walk through the aisles," Houlihan said. "They enjoy seeing the merchandise, feeling it, examining it, trying it on and talking to a sale associate to help make their decisions."
That, she said, is what a retail chain like Boscov's is all about. And, Houlihan said, everybody - from executive staff, to sales associates to customers - can get behind that philosophy.
"Online shopping doesn't mean mandatory success for the future," she said.
...
"Boscov's has no need to accelerate online shopping," Houlihan said.
...
Houlihan said there are stores that have set up displays that will show a customer what a particular clothing item would look like on the person. She said technology can be used for things that will attract shoppers to the stores.


Happenings Magazine-How to Survive Your First Year: from Pre-School to Grad School

www.happeningsmagazinepa.com [cached]

Advice from Kathy Houlihan, Director of Enrollment, College of Graduate and Professional Studies, Wilkes University

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