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This profile was last updated on 12/22/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Kathleen Houlihan

Wrong Dr. Kathleen Houlihan?

Assistant Professor, Innovation a...

Phone: (570) ***-****  
Local Address:  Wilkes Barre , Pennsylvania , United States
Wilkes University
84 W. South St.
Wilkes-Barre , Pennsylvania 18766
United States

Company Description: Wilkes University is a premier, nonsectarian liberal arts university located in northeastern Pennsylvania. One of the largest private providers of graduate...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • MBA
  • Ph.D.
12 Total References
Web References
Kathleen Houlihan, Ph.D., ...
www.timesleader.com [cached]
Kathleen Houlihan, Ph.D., MBA, assistant professor, Jay S. Sidhu School of Business and Leadership, Wilkes University
Contribute Submit Tip/Info
Kathleen ...
www.timesleader.com [cached]
Kathleen Houlihan
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Kathleen Houlihan
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Kathleen Houlihan, assistant professor of marketing at the Wilkes University Jay S. Sidhu School of Business and Leadership, sees the benefits of sticking with a traditional business model.
"Mr. Boscov is not the only one struggling with this reality of technology advancing faster than anything," Houlihan said.
...
That said, Houlihan said is a store like Boscov's believes in the shopping experience and the philosophy of customers walking through the door and being served well, then technology is not the best idea.
"If you try to be everything to everybody, you may soon become nothing to no one," she said. "But there are ways to utilize technology without making it your main focus."
Houlihan said retailing giant JC Penny recently tried using iPads for sales associates to check out customers quicker. She said many companies do online shopping well, offering easy to browse websites and easy to shop processes.
"But many people prefer to walk into a store during the holidays, smell that aroma of pine cones and walk through the aisles," Houlihan said. "They enjoy seeing the merchandise, feeling it, examining it, trying it on and talking to a sale associate to help make their decisions."
That, she said, is what a retail chain like Boscov's is all about. And, Houlihan said, everybody - from executive staff, to sales associates to customers - can get behind that philosophy.
"Online shopping doesn't mean mandatory success for the future," she said.
...
"Boscov's has no need to accelerate online shopping," Houlihan said.
...
Houlihan said there are stores that have set up displays that will show a customer what a particular clothing item would look like on the person. She said technology can be used for things that will attract shoppers to the stores.
Kathleen ...
www.timesleader.com [cached]
Kathleen Houlihan
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Kathleen Houlihan
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Kathleen Houlihan
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Kathleen Houlihan
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Kathleen Houlihan, assistant professor of marketing at the Wilkes University Jay S. Sidhu School of Business and Leadership, sees the benefits of sticking with a traditional business model.
"Mr. Boscov is not the only one struggling with this reality of technology advancing faster than anything," Houlihan said.
...
That said, Houlihan said is a store like Boscov's believes in the shopping experience and the philosophy of customers walking through the door and being served well, then technology is not the best idea.
"If you try to be everything to everybody, you may soon become nothing to no one," she said. "But there are ways to utilize technology without making it your main focus."
Houlihan said retailing giant JC Penny recently tried using iPads for sales associates to check out customers quicker. She said many companies do online shopping well, offering easy to browse websites and easy to shop processes.
"But many people prefer to walk into a store during the holidays, smell that aroma of pine cones and walk through the aisles," Houlihan said. "They enjoy seeing the merchandise, feeling it, examining it, trying it on and talking to a sale associate to help make their decisions."
That, she said, is what a retail chain like Boscov's is all about. And, Houlihan said, everybody - from executive staff, to sales associates to customers - can get behind that philosophy.
"Online shopping doesn't mean mandatory success for the future," she said.
...
"Boscov's has no need to accelerate online shopping," Houlihan said.
...
Houlihan said there are stores that have set up displays that will show a customer what a particular clothing item would look like on the person. She said technology can be used for things that will attract shoppers to the stores.
Happenings Magazine-How to Survive Your First Year: from Pre-School to Grad School
www.happeningsmagazinepa.com [cached]
Advice from Kathy Houlihan, Director of Enrollment, College of Graduate and Professional Studies, Wilkes University
COPE Council
www.copeintl.org [cached]
Kathleen Houlihan, Wilkes University
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