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Burnaby, British Columbia,V5A 1S6
Simon Fraser University is consistently ranked among Canada's top comprehensive universities and is one of the top 50 universities in the world under 50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU engages actively with the community in... more.
Public relations people and journalists have always had an antagonistic yet co-dependent relationship, especially in political reporting, said Kathleen Cross, communications professor at SFU.
The ideology of journalism is to "hold truth to power" by informing the public of the government's actions. Similarly, government communications is about informing the public, but only telling them what the government believes the public needs to know, she said. When journalists move into political communications, they're not just shifting their careers, they're shifting their ideals. And because politicians appoint their media people, it's political, Cross said. Sutherland's position is politically appointed. This means that if the Liberals were ousted he could potentially be out of a job, unless the new government decides to keep him. "As a politician you hire a journalist for two reasons. You hire them because they are already sympathetic to your cause and they know how to talk to the media," said Cross. After all, these people do work in close proximity, said Cross, adding that it's in the best interest of media relations to build an amicable relationship. "Part of media relations in a way is to make friends with the journalist because unconsciously you get an easier ride," said Cross. Media relations people do more than coordinate photo-ops and ministers' schedules. They coach politicians on how to deliver messages that will maintain their image, even if the issue is damaging. This requires a certain amount of loyalty to the party and the politician, said Cross.
Experts Network â€“ Informed Opinions
Instructor, Cross Appointed in Department of Political Science and Women's and Gender Studies, University of Regina
Kathleen Cross Lecturer, School of Communication, Simon Fraser University Political communication, politics, elections, democratic communication, gender and news, news analysis, media
School of Communication Home » Faculty
Kathleen Cross, Ph.D. (Simon Fraser).
Political communication, media and democracy, news media analysis, gender & media. Phone: 778-782-3861; Office K9656 (Burnaby Campus)
Kathleen Cross, Ph.D.
Kathleen Cross has a PhD in Communications from Simon Fraser University, and over 20 years experience in the field. Her research and academic focus is in political communications, including areas such as public opinion, news media analysis, campaigns and elections, media theory (cultural and critical theory), and democratic communications. In addition she has a broad range of professional experience in applied and strategic communications for large organizations, and in public policy development for public sector clients. As well as teaching at Capilano University, Dr. Cross is Associate Faculty in the School of Communication and Culture at Royal Roads University, and an instructor in the School of Communication at Simon Fraser University.
Testimonials â€“ Informed Opinions
Kathleen Cross, School of Communication, Simon Fraser University; Co-Director, Newswatch Canada