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2015-01-13T00:00:00.000Z

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Wrong Katherine LaFranchise?

Katherine LaFranchise

Assistant Vice President, Digital

Urban Decay

Direct Phone: (949) ***-****       

Email: k***@***.com

Urban Decay Cosmetics

Urban Decay

833 W. 16Th St.

Newport Beach, California 92663

United States

Company Description

Urban Decay, a cosmetic line supplying women of all ages, is the largest independently owned cosmetic company in the United States. Launched by Sandy Lerner and Wende Zomnir in 1996, Urban Decay is a brand dedicated to shaking up the makeup industry with ... more

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Background Information

Employment History

Director of Ecommerce
Urban Decay

Director of Online Marketing
Murad Inc

Senior Director of Web Marketing
Murad Inc

Senior Director, eCommerce
Murad Inc

Murad's Senior Director
Web Marketing

Sales Director, Manufacturing
Bazaarvoice Inc

Regional Sales Manager
Proxima

Web References (29 Total References)


An accurate and educational shade finding ...

www.livearealabs.com [cached]

An accurate and educational shade finding and complexion prescription experience online," says Katherine LaFranchise, director of ecommerce at Urban Decay.


As Senior Director of Web Marketing, ...

www.murad.com [cached]

As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy. She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives.

Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing.
...
Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years.
Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.


"In an online environment, customers ...

www.bazaarvoice.com [cached]

"In an online environment, customers don't have the ability to 'try before they buy', and Ratings & Reviews can provide the peace of mind a customer needs to make a purchase decision," said Katherine LaFranchise, Murad's Senior Director of Web Marketing.

...
"Our vendor selection process was easy once we experienced the richness of the Bazaarvoice product offering, combined with its exceptional client services," LaFranchise continued.


Katherine LaFranchise ...

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Katherine LaFranchise Director, eCommerce, Urban Decay

...
Katherine LaFranchise Director, eCommerce, Urban Decay


Katherine LaFranchise ...

www.livearealabs.com [cached]

Katherine LaFranchise Director, eCommerce, Urban Decay

...
Katherine LaFranchise Director, eCommerce, Urban Decay
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