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This profile was last updated on 12/5/2016 and contains contributions from the  Zoominfo Community.

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Wrong Katherine LaFranchise?

Katherine LaFranchise

Marketing Director

3PL Central LLC

HQ Phone:  (888) 375-2368

Direct Phone: (310) ***-****direct phone

Email: k***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

3PL Central LLC

820 Manhattan Beach Blvd 102

Manhattan Beach, California,90266

United States

Company Description

3PL Central is a leader among cloud-based supply chain software providers, offering warehouse management solutions that are robust, reliable, secure, cost-effective, and easy to use. Our products seamlessly integrate with a large and growing number of e-Commer...more

Background Information

Employment History

Assistant Vice President, Digital

Urban Decay


Murad's Senior Director

Web Marketing


Sales Director, Manufacturing

Bazaarvoice Inc


Web References(31 Total References)


April 2015 -

eyesfinder.com [cached]

Katherine LaFranchise, Assistant VP at Urban Decay added that, "Since implementing visual search and navigation in January, the mobile average order [...]


www.murad.com

Katherine LaFranchise-Senior Director, Web Marketing


www.murad.com

As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy.
She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives. Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing. Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years. Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.


www.bazaarvoice.com

"In an online environment, customers don't have the ability to 'try before they buy', and Ratings & Reviews can provide the peace of mind a customer needs to make a purchase decision," said Katherine LaFranchise, Murad's Senior Director of Web Marketing.
"Our vendor selection process was easy once we experienced the richness of the Bazaarvoice product offering, combined with its exceptional client services," LaFranchise continued.


Urban Decay gets a Visual Retail Makeover -

eyesfinder.com [cached]

Katherine LaFranchise, Assistant VP at Urban Decay added that, "Since implementing visual search and navigation in January, the mobile average order value has jumped 16%, the organic search bounce rate has decreased 10% because shoppers are finding what they're looking for, and shoppers are viewing an astounding five times more products per visit."
Social media bloggers inspire thousands (if not millions) of viewers everyday with product integration. Urban decay has been extremely successful in integrating social platforms directly into their website. LaFranchise stated that, "Our customers gravitate to our Pinterest and Instagram pages, where they post and search for creative makeup looks, and the interplay between our mobile efforts and social mobile apps is helping foster sales for us," LaFranchise says.


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