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This profile was last updated on 1/13/15  and contains information from public web pages and contributions from the ZoomInfo community.

Katherine LaFranchise

Wrong Katherine LaFranchise?

Assistant Vice President, Digital

Urban Decay Cosmetics
Phone: (949) ***-****  
Email: k***@***.com
Local Address:  Los Angeles , California , United States
Urban Decay
833 W. 16Th St.
Newport Beach , California 92663
United States

Company Description: Urban Decay, a cosmetic line supplying women of all ages, is the largest independently owned cosmetic company in the United States. Launched by Sandy Lerner and...   more

Employment History

29 Total References
Web References
An accurate and educational shade finding ..., 31 July 2012 [cached]
An accurate and educational shade finding and complexion prescription experience online," says Katherine LaFranchise, director of ecommerce at Urban Decay.
As Senior Director of Web Marketing, ..., 31 Jan 2012 [cached]
As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy. She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives.
Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing.
Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years.
Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.
"In an online environment, customers ..., 21 May 2010 [cached]
"In an online environment, customers don't have the ability to 'try before they buy', and Ratings & Reviews can provide the peace of mind a customer needs to make a purchase decision," said Katherine LaFranchise, Murad's Senior Director of Web Marketing.
"Our vendor selection process was easy once we experienced the richness of the Bazaarvoice product offering, combined with its exceptional client services," LaFranchise continued.
Katherine LaFranchise ..., 3 Jan 2012 [cached]
Katherine LaFranchise Director, eCommerce, Urban Decay
Katherine LaFranchise Director, eCommerce, Urban Decay
Katherine LaFranchise ..., 3 Jan 2012 [cached]
Katherine LaFranchise Director, eCommerce, Urban Decay
Katherine LaFranchise Director, eCommerce, Urban Decay
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