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2016-02-14T00:00:00.000Z

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Katherine LaFranchise

Assistant Vice President, Digital

Urban Decay

HQ Phone: (800) 784-8722

Email: k***@***.com

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Urban Decay

833 W. 16Th St.

Newport Beach, California 92663

United States

Company Description

Urban Decay, a cosmetic line supplying women of all ages, is the largest independently owned cosmetic company in the United States. Launched by Sandy Lerner and Wende Zomnir in 1996, Urban Decay is a brand dedicated to shaking up the makeup industry with ... more

Find other employees at this company (365)

Background Information

Employment History

Assistant Vice President, Digital

L'Oreal SA

Manager, Internet Sales

CCS Presentation Systems Inc

Regional Sales Manager

Proxima

Sales Director, Manufacturing

Bazaarvoice Inc

Affiliations

Online Sales and Marketing As Well As Social Commerce Initiatives
Murad Inc

Web References (76 Total References)


Katherine ...

www.seattleinteractive.com [cached]

Katherine LaFranchise

Urban Decay Cosmetics
...
Katherine LaFranchise is the Director of eCommerce at Urban Decay Cosmetics, the largest independently owned color cosmetic company in the United States. For the past 2 years, she's led Urban Decay's eCommerce strategy and management; including advertising, social media integration, and content development across all digital platforms. She is focused on building brand advocates and a robust community for the company's highly-engaged fan base, AKA the 'UDer'.
Based on her 7 years in the beauty industry, Katherine believes that the digital experience should enhance what a consumer will encounter when shopping the brand in-store, and that the company website must be seen as the most comprehensive door from a branding and education perspective.
Katherine's career spans over 11 years in the online space, primarily in the beauty industry. Prior to joining Urban Decay she was the Senior Director of eCommerce at Murad Skin Care where she led Online Sales and Marketing as well as Social Commerce initiatives for the brand.


Katherine LaFranchise, ...

www.seattleinteractive.com [cached]

Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics


SIC 2012 Speakers | Seattle Interactive Conference

www.seattleinteractive.com [cached]

Katherine LaFranchise

Urban Decay Cosmetics
...
Katherine LaFranchise is the Director of eCommerce at Urban Decay Cosmetics, the largest independently owned color cosmetic company in the United States. For the past 2 years, she's led Urban Decay's eCommerce strategy and management; including advertising, social media integration, and content development across all digital platforms. She is focused on building brand advocates and a robust community for the company's highly-engaged fan base, AKA the 'UDer'.
Based on her 7 years in the beauty industry, Katherine believes that the digital experience should enhance what a consumer will encounter when shopping the brand in-store, and that the company website must be seen as the most comprehensive door from a branding and education perspective.
Katherine's career spans over 11 years in the online space, primarily in the beauty industry. Prior to joining Urban Decay she was the Senior Director of eCommerce at Murad Skin Care where she led Online Sales and Marketing as well as Social Commerce initiatives for the brand.


SIC 2012 Speakers | Seattle Interactive Conference

www.seattleinteractive.com [cached]

Katherine LaFranchise

Urban Decay Cosmetics
...
Katherine LaFranchise is the Director of eCommerce at Urban Decay Cosmetics, the largest independently owned color cosmetic company in the United States. For the past 2 years, she's led Urban Decay's eCommerce strategy and management; including advertising, social media integration, and content development across all digital platforms. She is focused on building brand advocates and a robust community for the company's highly-engaged fan base, AKA the 'UDer'.
Based on her 7 years in the beauty industry, Katherine believes that the digital experience should enhance what a consumer will encounter when shopping the brand in-store, and that the company website must be seen as the most comprehensive door from a branding and education perspective.
Katherine's career spans over 11 years in the online space, primarily in the beauty industry. Prior to joining Urban Decay she was the Senior Director of eCommerce at Murad Skin Care where she led Online Sales and Marketing as well as Social Commerce initiatives for the brand.


Urban Decay Announces Naked Skin Shade Finder with LiveAreaLabs | LiveAreaLabs

www.livearealabs.com [cached]

An accurate and educational shade finding and complexion prescription experience online," says Katherine LaFranchise, director of ecommerce at Urban Decay.

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