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This profile was last updated on 10/10/13  and contains information from public web pages and contributions from the ZoomInfo community.

Katherine LaFranchise

Wrong Katherine LaFranchise?

Assistant Vice President, Digital

Email: k***@***.com
Local Address: Los Angeles, California, United States
Urban Decay Cosmetics

Employment History

23 Total References
Web References
Urban Decay Announces Naked Skin Shade Finder with LiveAreaLabs | LiveAreaLabs, 31 July 2012 [cached]
An accurate and educational shade finding and complexion prescription experience online," says Katherine LaFranchise, director of ecommerce at Urban Decay.
DRTV Expert Timothy R. Hawthorne To Moderate Response Expo Ad Panel, 29 May 2007 [cached]
Collaborating with hawthorne for the "Cross-Channel Analytics = ROI" seminar will be three members from Murad: Carey Grange, general manager of global marketing; Katherine LaFranchise, director of online marketing; and Magy Nakkashian, director of customer relationship management.
Carey, Katherine and Magy will share their hands-on experiences in direct response marketing and just how Murad has earned a significant ongoing return from its multi-channel strategy."
Katherine LaFranchise is Murad's director of online marketing and a key player in the company's global marketing team. She has over six years experience in direct-to-consumer marketing, and focuses on increasing ROI for online campaigns, while also maintaining an optimal user experience.
As Senior Director of Web Marketing, ..., 31 Jan 2012 [cached]
As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy. She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives.
Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing.
Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years.
Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.
"Our customers are savvy online shoppers, ..., 30 Aug 2011 [cached]
"Our customers are savvy online shoppers, and we needed a highly adaptable platform combined with an intuitive user interface to deliver the brand experience they expect from Urban Decay," said Katherine LaFranchise, director of ecommerce, Urban Decay. "We chose Demandware because it gives us the flexibility and capabilities we need to meet the evolving needs of our brand, and will scale to support our growing business."
Urban Decay is currently building a mobile commerce storefront leveraging the Demandware Commerce platform. LaFranchise continued, "We recently kicked off our mobile commerce project using Demandware and are very excited about the speed at which we expect to be live.
SIC 2012 Speakers | Seattle Interactive Conference, 6 Aug 2012 [cached]
Katherine LaFranchise
Urban Decay Cosmetics
Katherine LaFranchise is the Director of eCommerce at Urban Decay Cosmetics, the largest independently owned color cosmetic company in the United States. For the past 2 years, she's led Urban Decay's eCommerce strategy and management; including advertising, social media integration, and content development across all digital platforms. She is focused on building brand advocates and a robust community for the company's highly-engaged fan base, AKA the 'UDer'.
Based on her 7 years in the beauty industry, Katherine believes that the digital experience should enhance what a consumer will encounter when shopping the brand in-store, and that the company website must be seen as the most comprehensive door from a branding and education perspective.
Katherine's career spans over 11 years in the online space, primarily in the beauty industry. Prior to joining Urban Decay she was the Senior Director of eCommerce at Murad Skin Care where she led Online Sales and Marketing as well as Social Commerce initiatives for the brand.
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