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Wrong Katherine LaFranchise?

Katherine LaFranchise

Assistant Vice President, Digital


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Background Information

Employment History

Assistant Vice President, Digital

Urban Decay

Manager, Internet Sales

CCS Presentation Systems Inc

Regional Sales Manager


Sales Director, Manufacturing

Bazaarvoice Inc


Senior Director of eCommerce
Murad Inc

Web References (29 Total References)

Katherine LaFranchise-Senior ... [cached]

Katherine LaFranchise-Senior Director, Web Marketing

As Senior Director of Web Marketing, ... [cached]

As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy. She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives.

Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing.
Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years.
Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.

"In an online environment, customers ... [cached]

"In an online environment, customers don't have the ability to 'try before they buy', and Ratings & Reviews can provide the peace of mind a customer needs to make a purchase decision," said Katherine LaFranchise, Murad's Senior Director of Web Marketing.

"Our vendor selection process was easy once we experienced the richness of the Bazaarvoice product offering, combined with its exceptional client services," LaFranchise continued.

Digital Marketing Agency | Revana Digital [cached]

Katherine LaFranchise, Senior Director Web Marketing Murad, Inc. [cached]

“We continuously look for ways to encourage our customers to express their independent spirit and style,� said Katherine LaFranchise, AVP, Digital, Urban Decay Cosmetics.  “We are thrilled to bring them a revolutionary way to experience our unique brand culture and more easily discover the Urban Decay cosmetic products they will love.�

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