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This profile was last updated on 4/17/2016 and contains contributions from the  Zoominfo Community.

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Katherine LaFranchise

Assistant Vice President, Digital

L'Oréal

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

L'Oréal

Find other employees at this company (13,439)

Background Information

Employment History

Assistant Vice President, Digital

Urban Decay


Manager, Internet Sales

CCS Presentation Systems Inc


Regional Sales Manager

Proxima


Sales Director, Manufacturing

Bazaarvoice Inc


Affiliations

Murad Inc

Senior Director of eCommerce


Web References(29 Total References)


www.murad.com

Katherine LaFranchise-Senior Director, Web Marketing


www.murad.com

As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy.
She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives. Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing. Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years. Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.


www.bazaarvoice.com

"In an online environment, customers don't have the ability to 'try before they buy', and Ratings & Reviews can provide the peace of mind a customer needs to make a purchase decision," said Katherine LaFranchise, Murad's Senior Director of Web Marketing.
"Our vendor selection process was easy once we experienced the richness of the Bazaarvoice product offering, combined with its exceptional client services," LaFranchise continued.


www.revanadigital.com [cached]

Katherine LaFranchise, Senior Director Web Marketing
Murad, Inc.


hitekconsulting.com [cached]

“We continuously look for ways to encourage our customers to express their independent spirit and style,� said Katherine LaFranchise, AVP, Digital, Urban Decay Cosmetics.  “We are thrilled to bring them a revolutionary way to experience our unique brand culture and more easily discover the Urban Decay cosmetic products they will love.�


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