Urban Decay Cosmetics
Katherine LaFranchise is the Director of eCommerce at Urban Decay Cosmetics, the largest independently owned color cosmetic company in the United States.
For the past 2 years, she's
led Urban Decay's eCommerce strategy and management; including advertising, social media integration, and content development across all digital platforms.
is focused on building brand advocates and a robust community for the company's highly-engaged fan base, AKA the 'UDer'.
Based on her
7 years in the beauty industry, Katherine
believes that the digital experience should enhance what a consumer will encounter when shopping the brand in-store, and that the company website must be seen as the most comprehensive door from a branding and education perspective.
career spans over 11 years in the online space, primarily in the beauty industry.
Prior to joining Urban Decay she was the Senior Director of eCommerce at Murad Skin Care where she led Online Sales and Marketing as well as Social Commerce initiatives for the brand.