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This profile was last updated on 11/4/14  and contains information from public web pages and contributions from the ZoomInfo community.

Katherine LaFranchise

Wrong Katherine LaFranchise?

Assistant Vice President, Digital

Urban Decay Cosmetics
Phone: (949) ***-****  HQ Phone
Email: k***@***.com
Local Address: Los Angeles, California, United States
Urban Decay
833 W. 16Th St.
Newport Beach, California 92663
United States

Company Description: Urban Decay, a cosmetic line supplying women of all ages, is the largest independently owned cosmetic company in the United States. Launched by Sandy Lerner and...   more
Background

Employment History

26 Total References
Web References
An accurate and educational shade finding ...
livearealabs.com, 31 July 2012 [cached]
An accurate and educational shade finding and complexion prescription experience online," says Katherine LaFranchise, director of ecommerce at Urban Decay.
DRTV Expert Timothy R. Hawthorne To Moderate Response Expo Ad Panel
www.hawthornedirect.com, 29 May 2007 [cached]
Collaborating with hawthorne for the "Cross-Channel Analytics = ROI" seminar will be three members from Murad: Carey Grange, general manager of global marketing; Katherine LaFranchise, director of online marketing; and Magy Nakkashian, director of customer relationship management.
...
Carey, Katherine and Magy will share their hands-on experiences in direct response marketing and just how Murad has earned a significant ongoing return from its multi-channel strategy."
...
Katherine LaFranchise is Murad's director of online marketing and a key player in the company's global marketing team. She has over six years experience in direct-to-consumer marketing, and focuses on increasing ROI for online campaigns, while also maintaining an optimal user experience.
As Senior Director of Web Marketing, ...
www.murad.com, 31 Jan 2012 [cached]
As Senior Director of Web Marketing, Katherine LaFranchise oversees all Murad web marketing strategy. She is continually focused on maximizing online campaign ROI, while delivering a positive user experience. She oversees and analyzes all aspects of the company's e-commerce marketing and online branding initiatives.
Katherine joined Murad in 2004 and has held positions as Web Marketing Manager and Director of Web Marketing.
...
Katherine has had a diverse and successful career in Direct Marketing and has been in the online space for the past 8 years.
Prior to joining Murad, Katherine spent 7 years in the Presentation Technology industry.
"In an online environment, customers ...
www.bazaarvoice.com, 21 May 2010 [cached]
"In an online environment, customers don't have the ability to 'try before they buy', and Ratings & Reviews can provide the peace of mind a customer needs to make a purchase decision," said Katherine LaFranchise, Murad's Senior Director of Web Marketing.
...
"Our vendor selection process was easy once we experienced the richness of the Bazaarvoice product offering, combined with its exceptional client services," LaFranchise continued.
Katherine LaFranchise, ...
www.seattleinteractive.com, 9 Mar 2013 [cached]
Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics
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