In the above video ?Allison Jeynes-Ellis, Medical and Innovation Director at the ABPI and Kate Peperell, Director pH Associates Ltd, talk about the new Real World data guidance document.
Kate Peperell, Director, pH Associates Ltd
Hi I'm Allison Jeynes-Ellis, Medical and Innovation Director, ABPI
Therefore at this point I'd like to hand over to Kate Peperell
, who was the lead on the campaign and can tell you much more about what's actually in the guidance document.