People think donors give money to causes because it's a tax advantage, but the No. 1 reason is simply because somebody asked them, says Karl Salathé, director of institutional advancement at Seacrest Country Day School in Naples.
The individuals or corporations have a connection because it is something they are passionate about, or identify with, such as attending the school or being a member of the YMCA, he says.
It's "friend-raising" before fundraising.
With a little bit of information comes a little bit of involvement, and with a little bit of involvement typically comes a contribution, he
"The spiral is repeated over and over again," Salathé
"It grows from a $25 donor to major donor because of their involvement, and their investment grows with time.
Salathé is a veteran fundraising executive with more than 35 years of experience in senior-level YMCA posts and academic positions at Boston College, Clark University, Drew University and New England College.
It's just that their mission or their story is not one that people choose to support," Salathé