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Zimbabwe Tourism Authority
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Zimbabwe Tourism Authority ...
Zimbabwe Tourism Authority chief executive Mr Karikoga Kaseke said the return of Zimbabwe at the showcase since the late 1990s presented an opportunity to increase the country's tourist arrivals from the region.
"This is a comeback for Zimbabwe," he
"Indeed, a comeback as the country was participating at the show regularly in the 1990s.
"This shows that if we are to regain our market we need to start taking seriously participation at tourism shows like these," said Mr Kaseke
"We can't regain our market if we remain at home
This is indeed the beginning of real, real efforts to market ourselves in the region.
thanked the Government of The Netherlands for sponsoring Zimbabwe's
participation at the fair.
"It is encouraging to note that ...
"It is encouraging to note that Mr Kaseke and team have been proactive and drafted an action plan for the Memorandum of Understanding signed by the President.
I have just come into office and having Team Tourism spearhead the MOU on tourism is a big step towards achieving growth in the tourism sector.
"China is an unstoppable force on the global arena and Zimbabwe has to step up its efforts to partake of the vibrant economic realm to boost her own.
The tourism delegation paid the visit to the Embassy amid several meetings lined up in China in a bid to strategise the regaining of the market share.
The Chief Executive of the Zimbabwe Tourism Authority, Mr Karikoga Kaseke who led the delegation to this meeting was quick to admit the drastic decline of Chinese tourist arrivals over the past few years.
"Zimbabwe has not been doing well in the Chinese market yet we have excellent relations with China which we need to harness.
We need to translate our political goodwill into economic benefit" he
Karikoga Kaseke, CEO of ...
Karikoga Kaseke, CEO of ZTA said the country will host 23 countries, up from the 16 who participated last year.
said there will be a number of events lined up to entertain revellers and the Samba night that was cancelled last year will be on this time around.
The event was meant to be the main draw card but was cancelled because its showstoppers had been invited to participate at the World Cup in Brazil.
Samba is performed by dancers clad in nothing more than painted feathers covering the essential body parts.
"This year we are definitely going to have the Samba night…last year we had it on our program but had to be cancelled.
Apart from that we will have bira night, exotic night (Caribbean), jazz night and gospel night.
Bira, exotic, dancehall and gospel are the additions from last year," said Kaseke
announced the climax of the Carnival as the street party with a musical concert to cap it off.
"People from all walks of life will march in the streets in a procession, partying and dancing.
Alcohol will be allowed on that day, normally it's a fineable offence [to drink in public].
And we will have a musical concert on the same night with a number of musicians from different genres," he
Meanwhile Mr Karikoga ...
Meanwhile Mr Karikoga Kaseke, the Zimbabwe Tourism Authority (ZTA) Chief Execuitve bemoaned the lack of adequate funding to make Zimbabwe visible during CITM.
highlighted that there is need for serious investment in the tourism sector and had this to say, "All other destinations within the region are 100% funded by their governments and or EU grants for promotional activities such as travel shows participation but we have continued to struggle to make appearance at travel shows once a year which is not enough.
Zimbabwe Tourism Authority (ZTA) Chief Executive, Mr. Karikoga Kaseke was the head of the Zimbabwe delegation to the event.