Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 9/29/14  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and Chief Executive Offic...

Local Address: New Town, North Dakota, United States
Earth-Kind Inc
2910 E Broadway Ave #19
Bismarck , North Dakota 58501
United States

Company Description: EarthKind was founded in 1993 with the introduction of the Mouse Pouch/Fresh Cab rodent repellent. From the beginning, our philosophy has been that farm & home...   more


  • BS Mgmt.
    University of Mary
  • B.S. , management
    University of Mary
  • B.S. , management
    The University of Mary Bell Banner Award
  • Williston High School
189 Total References
Web References
– Setting the Record Straight, 29 Sept 2014 [cached]
Just this past week, Earth-Kind CEO Kari Warberg announced 380 new jobs in our county, saying, "…we selected Mooresville due to the high quality of life and schools."
Contact Us | Earth-Kind, 2 Mar 2014 [cached]
Kari Warberg Block Founder/Farmer in Charge
Earth-Kind News, 2 Mar 2014 [cached]
These destructive rodents cause, in all, $8 million in damage to U.S. farms every year.

Kari Warberg Block, a farm wife from North Dakota, had one experience in particular that made her fully aware of this problem.

AUDIO – Block on an experience on the farm that caused her to invent a mice repelling product.

“One of the first times I was ever on a farm was when I was dating a farmer,” Block said. “He needed my help pull starting his truck because no one else was around.
As I pulled ahead in the front truck a mouse ran up my leg and right in my crotch and really freaked me out. ”

Block’s initial instinct was to get her perfume out and spray it around the truck cab. Low and behold that did the trick and the mouse high-tailed it out of the door.

It was a while later, after Block married a farmer, that she recalled that little maneuver and began using it regularly when rodents became an issue. That is when her company Earth-Kind, and its first product, Fresh Cab, was born.

AUDIO – Block on the trial and error process of inventing Fresh Cab.

“I started doing research and testing and found out that there wasn’t a product out there for this dilemma,” Block said. “So I invented Fresh Cab, got a patent and an EPA registration.”

Today her product sits on 20,000 store shelves and sales have reached the $40 million mark.

The reason Fresh Cab works so well is that rodents can’t see very well and rely heavily on their sense of smell to navigate.

“So I thought that if I could get a smell that is strong enough and gets stuck in the mouse’s nose, not only will they not be able to see but they won’t be able to smell and they’ll go elsewhere,” Block said. “It took 8 years of trial and error to find a scent that would last, a scent that was pleasant to people and only offensive to the rodents and not dogs and cats.”

The successful formula of Fresh Cab that met all of those criteria includes balsam fir, a very common Christmas tree.

“It smells good, it lasts a long time and to top it all off, it is grown on American farms,” Block said.

You can find Fresh Cab at any John Deere, Ace Hardware, Do It Best, True Value and more.

WKU Communication Department to host Earth-Kind CEO on Feb. 12-13 WKU’s Department of Communication will host Kari Warberg Block, founder, CEO and “Farmer-in-Charge” of Earth-Kind, for its first “Executive in Residence” program Feb. 12-13.

In addition to visiting WKU classes, Warberg Block will present Building a Better Mouse Trap: Entrepreneurship and the Importance of Community at 7 p.m. Feb. 12 at Grise Hall Auditorium.

Warberg Block knows how important communities of support are for entrepreneurs, and —in return — how important it is for entrepreneurs to focus their energies on contributing to those communities that support them.
The 2005 WKU graduate serves on various committees for the University, as well as an instructor in the Popular Culture Studies Program.

“Kari has been a true pleasure to work with, and I’m so glad that she is coming here to share some of her experiences, insight, and inspiring story with WKU students and the south central Kentucky community,” Ford said.

Source: WKU News

Earth-Kind CEO Kari Block is a Finalist for Innovative Entrepreneur of the Year from Stiletto Woman

About Stiletto Woman: Kari Block in North Dakota Badlands

Stiletto Woman is a FORBES ranked leadership-centric lifestyle improvement company for modern working business women.

Simply put, through our mission to empower women to dream big and believe in the impossible, we advocate healthy businesses and healthy lives. We accomplish this by helping women transition into entrepreneurship, build sustainable businesses, and up-level their careers. Our principle message encourages women from all walks of life to live courageously on purpose and elevate their influence in business.


In 2013, Stiletto Woman was named one of the "Best 100 Websites For Women" by Forbes; it's also been named a "Top 40 Website By, For and About Women in the Workplace & Beyond", a "Top Career Blog to Follow", and She Owns It recognized Karlena Wallace as one of the "Top 50 Women to Follow on Twitter". In 2012, Stiletto Woman was also named one of the "Top 75 Websites for Your Career" by Forbes, and a "Top 25 Site for Women Entrepreneurs to Love."

Kari is honored to be among the 10 finalists for the Innovative Entrepreneur of the Year award.
Kari Block shared the

Earth-Kind mission and story as well as our quest to be included in the Chase Mission Main Street Grant. Once Gail learned our mission, story and plans for the grant, she became a strong supporter of

Earth-Kind efforts.

Listen to the interview here

Summary of interview:

It was the early 90’s, and Kari was working behind the cosmetics counter at a high end department store. She was so successful, that her employer would reward her with bottles of expensive perfume. And while she wasn’t one to wear it very often, she’d slip it into her purse before visiting the man she was dating, a farmer in a remote corner of Western North Dakota.




“I’d get such a headache from it,” Kari remembered, “but I thought while I was dating, I should probably smell good. So I kept a bottle in my purse, thinking I’d put it on later in the day, to lessen the headache.”




But the perfume that was meant to bring her new beau a little closer, would ultimately end up serving an entirely different purpose -- one that would get this city girl through a day on the farm and years later, make her a millionaire.




“It was my first time out on the farm,” Kari continued. “I was wearing short shorts and sandals and of course I had my purse with me! When I got out there, he asked if I could help him pull sta

Earth-Kind Blog, 2 Mar 2014 [cached]

Speech for USASBE 2014 Conference <span class=Kari Block Speaking at USASBE Conference" src="/uploads/10/Kari_Speaking_at_USASBE_Conference.jpg" style="border-width: 0px; border-style: solid; margin: 10px; float: right; width: 200px; height: 267px;" />

Worthington Renaissance Hotel, Fort Worth TX

1/12/13: 11am-12:00 pm


Hi, I’m Kari Block, Founder & CEO of Earth-Kind, Inc.
An inventor and entrepreneur, Kari Warberg Block talks with Staples about all things business.  She narrows down the top 3 pieces of advice for starting a small business and her top 3 takeaways for continuing success.  She even tells what item her Inc. Top 5000 company uses every single day and can't live without! 

Staples Logo

“Necessity is the mother of invention” isn’t just a saying — it’s the reason why Earth-Kind exists. Kari Warberg Block founded the business in Bismarck, ND, after encountering a problem with mice and other rodents each winter. She didn’t want to use a conventional poison or trap to deal with the problem and knew there had to be a better, more proactive solution. So she created one!

We recently spoke with Kari to learn more about her unique idea and how Earth-Kind continues to make more happen for hunters, farmers and others who deal with unwelcome guests each winter.

What inspired you to start your business?  Kari Warberg Block of Earth-Kind Wins SBA Small Business Person of the Year

I was a farm wife, and we had a plaguing problem with mice getting into our stored vehicles, tractors and trucks during the winter.

Kari W Block

Earth-Kind Founder & CEO

As the founder and farmer in charge at Earth-Kind, I’m out & about quite a lot; selling, developing products & markets, nurturing relationships, recruiting talent, and participating in industry strategy & leadership.  Any given week, I might be in several states and attending multiple meetings as a result of my job description, which simply put is: find a need and fill it.
Ernst & Young LLP Seeks Ambitious Women Entrepreneurs - News | Center For Technology & Business | North Dakota, 9 May 2013 [cached]
"The Ernst & Young Entrepreneurial Winning Woman™ Program has helped me to be bolder - I'm now setting my sights on a 300 percent growth plan," said Kari Warberg Block, CEO, Earth-Kind and Entrepreneurial Winning Women Class of 2012.
Kari Block, Founder/CEO, Earth Kind, Inc. Named Runner Up As National Small Business Person of the Year
Kari Warberg Block of Bismarck is North Dakota Small Business Person of the Year
Kari Warberg Block featured in City Magazine
Other People with the name "Warberg":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.