Last Update

2012-03-01T00:00:00.000Z

This profile was last updated on .

Is this you? Claim your profile.

Wrong Karen Wischmann?

Ms. Karen Wischmann

President and Chief Executive Officer

Total Woman Gym + Spa

Direct Phone: (805) ***-****       

Email: k***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Total Woman Gym + Spa

10805 Rancho Bernardo Rd. Suite 120

San Diego, California 92127

United States

Company Description

Total Woman Gym and Day Spa is the largest full service women's only gym in California. We have been in business since 1965 and take pride in being the leader in women's fitness in California. We are dedicated to providing women with opportunities to re ... more

Find other employees at this company (242)

Background Information

Employment History

Vcie President, Training and Development

Gold's Gym Inc

Education

management and finance-which

Web References (93 Total References)


What Women Want… | Business of Personal Training with Sherri McMillan

www.businessofpt.com [cached]

I attended a fabulous session with Karen Wischmann, the president and CEO of Total Fitness & Spa for Women, one of the most successful women's only clubs in the world.

...
Karen pointed out that generally, men shop for what they need right now. Women tend to shop for what will benefit them over time. Hence the popularity of lotions, scrubs, hair products, and anti-aging products with women. Compare a guy's list of must haves for his daily routine - deodorant, razor, and a 3-in-1 shampoo, conditioner and body wash and he's good to go.
...
A great line that Karen scripts her staff to use is this:
"It's really simple. You just do exactly what we tell you and your entire life will change!"
Karen emphasizes that when selling to women, you HAVE to sell from the heart.
...
Women want their club to smell great so Karen suggested the Air Fresheners that send out a spritz of fresh air scent every so often - nothing too overbearing but something that just smells refreshing and good. Women want to know that the Kids Club area is cleaned and the toys are sterilized regularly. She wants to know that day staff are CPR certified and are women, preferably other mothers, that she can trust with her kids so she doesn't have to worry about them when she's working out. She wants to feel good when she walks into these areas so hire a designer to help choose warm colors, beautiful and inspirational art and perhaps paint meaningful quotes on the walls.
Women will pay for quality: All women like a deal but will pay more for quality. Case in point, consider Whole Foods which saw a 1,552% increase in stock value. Women will pay a lot more for certain items and an atmosphere that is pleasant, customer-service oriented and offers knowledgeable staff. Karen mentioned that she often discusses the price issue with members in the following way:


Business of Personal Training with Sherri McMillan | Marketing, Sales, Customer Service and Business Operation Secrets For Personal Trainers and Fitness Professionals - Part 30

www.businessofpt.com [cached]

I attended a fabulous session with Karen Wischmann, the president and CEO of Total Fitness & Spa for Women, one of the most successful women's only clubs in the world.

...
Karen pointed out that generally, men shop for what they need right now. Women tend to shop for what will benefit them over time. Hence the popularity of lotions, scrubs, hair products, and anti-aging products with women. Compare a guy's list of must haves for his daily routine - deodorant, razor, and a 3-in-1 shampoo, conditioner and body wash and he's good to go.
...
A great line that Karen scripts her staff to use is this:
"It's really simple. You just do exactly what we tell you and your entire life will change!"
Karen emphasizes that when selling to women, you HAVE to sell from the heart.
...
Women want their club to smell great so Karen suggested the Air Fresheners that send out a spritz of fresh air scent every so often - nothing too overbearing but something that just smells refreshing and good. Women want to know that the Kids Club area is cleaned and the toys are sterilized regularly. She wants to know that day staff are CPR certified and are women, preferably other mothers, that she can trust with her kids so she doesn't have to worry about them when she's working out. She wants to feel good when she walks into these areas so hire a designer to help choose warm colors, beautiful and inspirational art and perhaps paint meaningful quotes on the walls.
Women will pay for quality: All women like a deal but will pay more for quality. Case in point, consider Whole Foods which saw a 1,552% increase in stock value. Women will pay a lot more for certain items and an atmosphere that is pleasant, customer-service oriented and offers knowledgeable staff. Karen mentioned that she often discusses the price issue with members in the following way:


I attended a fabulous session with ...

www.businessofpt.com [cached]

I attended a fabulous session with Karen Wischmann, the president and CEO of Total Fitness & Spa for Women, one of the most successful women's only clubs in the world.

...
Karen pointed out that generally, men shop for what they need right now. Women tend to shop for what will benefit them over time. Hence the popularity of lotions, scrubs, hair products, and anti-aging products with women. Compare a guy's list of must haves for his daily routine - deodorant, razor, and a 3-in-1 shampoo, conditioner and body wash and he's good to go.
...
A great line that Karen scripts her staff to use is this:
"It's really simple. You just do exactly what we tell you and your entire life will change!"
Karen emphasizes that when selling to women, you HAVE to sell from the heart.
...
Women want their club to smell great so Karen suggested the Air Fresheners that send out a spritz of fresh air scent every so often - nothing too overbearing but something that just smells refreshing and good. Women want to know that the Kids Club area is cleaned and the toys are sterilized regularly. She wants to know that day staff are CPR certified and are women, preferably other mothers, that she can trust with her kids so she doesn't have to worry about them when she's working out. She wants to feel good when she walks into these areas so hire a designer to help choose warm colors, beautiful and inspirational art and perhaps paint meaningful quotes on the walls.
Women will pay for quality: All women like a deal but will pay more for quality. Case in point, consider Whole Foods which saw a 1,552% increase in stock value. Women will pay a lot more for certain items and an atmosphere that is pleasant, customer-service oriented and offers knowledgeable staff. Karen mentioned that she often discusses the price issue with members in the following way:


Faculty Biographies – IDEA World Fitness Convention™

www.ideafit.com [cached]

Karen Wischmann is a 15-year industry veteran who has managed over 60 gyms in her career. Before joining Total Woman, Wischmann worked for Gold's Gym® International as the vice president of sales and operations, and was responsible for the development and distribution of the Gold's Gym training system and operating platform. She also spent time as a district manager for 24-Hour Fitness® and as the COO for Sta-Fit Health Clubs.


Faculty Biographies – IDEA World Fitness Convention™

www.ideafit.com [cached]

Karen Wischmann is a 15-year industry veteran who has managed over 60 gyms in her career. Before joining Total Woman, Wischmann worked for Gold's Gym® International as the vice president of sales and operations, and was responsible for the development and distribution of the Gold's Gym training system and operating platform. She also spent time as a district manager for 24-Hour Fitness® and as the COO for Sta-Fit Health Clubs.

Similar Profiles

Other People with this Name

Other people with the name Wischmann

Tom Wischmann
BioClinica (BIOC)

Caroline Wischmann
WIL

Winter Wischmann
Skate Great Inc

Locke Wischmann
Skate Great Inc

Randy Wischmann
MCHPOA

Browse ZoomInfo's Business Contact Directory by City

Browse ZoomInfo's
Business People Directory

Browse ZoomInfo's
Advanced Company Directory