Karen WimmerKaren has more than twenty-five years of experience working in the consumer products industry.She
brings unique inside perspectives and a diversity of experience to her
qualitative research consulting.She
applies innovative methodologies to support the creation of new product and packaging concepts, new product platforms and new vision/strategy definitions.Karen's corporate experience includes: Häagen-Dazs (Director Research and Development); M&M Mars, Inc.
(group manager, research and development); The Quaker Oats Co.
and Kraft Foods.Karen is founder of New York-based Wimmer & Associates.
McCloudMcCloud plays an executive role at PIE
.As philosopher "dawg" and muse he
spends long hours in the office contemplating client challenges.He
underlies most of our desktop publishing equipment, giving "paws" to reflect.He
also works as a "Care Dog" accompanying Ron on story telling gigs in senior centers, hospitals and nursing homes.But McCloud prefers accompanying Laurie and others on regular romps through the woods, where he
embraces the world and practices the creative skills to which we all aspire: exploring, discovering, risk taking, playing and swamp-splashing.McCloud has indeed been known to spark a few new ideas for clients since he
is a favorite image in PIE's "Daydreams", our creative stimuli photo pack.
Imp, the poet cat's favorite activities are purring loudly while basking in Laurie's sun-streamed office, investigating the workings of her
computer and printer and reminding Laurie that taking time out to play always results in new insights applicable to tough problems.
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