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This profile was last updated on 8/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Karen Grant

Wrong Karen Grant?

Vice President and Senior Global ...

Phone: (516) ***-****  
The NPD Group Inc
900 West Shore Road
Port Washington , New York 11570
United States

Company Description: The NPD Group provides market information and business solutions that drive better decision-making and better results. The world's leading brands rely on us to help...   more

Employment History

Board Memberships and Affiliations

176 Total References
Web References
Karen Grant, a beauty ..., 9 Mar 2015 [cached]
Karen Grant, a beauty industry analyst with NPD Group, said these specialty stores have created an environment that is well-suited for customers who don't need much help in making their purchases.
Karen Grant, Vice President, ..., 28 Dec 2014 [cached]
Karen Grant, Vice President, NPD Beauty
Karen Grant is vice president and global beauty industry expert for The NPD Group. In this role, she provides a comprehensive view of the market- coupling expertise of brand management in department stores with the strategic insight of market research. Karen's concentration is in uncovering emerging market trends, brand vulnerabilities and opportunities. She also provides industry insights on key trends to associations such as HBA and to the media.
branding | In Your Head, 23 Dec 2013 [cached]
"Men have become increasingly conscious of the perks associated with looking good," said Karen Grant, vice president and senior global industry analyst, The NPD Group. "They have a heightened awareness that looking good may provide them an advantage in the workplace as well as in their personal lives. "Men have different skin than women and the men's grooming brands need to continue educating them as well as make them feel comfortable in the shopping environment to gain sales in this category," Grant said.
Karen Grant, vice president, ..., 28 Dec 2014 [cached]
Karen Grant, vice president, industry analyst, global beauty, NPD Group, and member of Beauty Packaging's advisory board, offered some insight about which types of products we may expect to do better in terms of sales for Holiday 2014 shopping season.
Grant explains: "What's very different this year than we've seen since the recession is that skincare, which is what all the Boomers have been rushing into, is declining.
Fragrance Packaging Takes Center Stage - Beauty Packaging Magazine, 28 Mar 2014 [cached]
According to Karen Grant, vice president, NPD Beauty-and a member of Beauty Packaging's Board of Advisors-early indications (at press time) are that 2010 may turn out to be a positive year or, at least better, less negative, than the prior one. rant says,"Right now we're seeing a leveling of the market; in May, for the first time in almost two years, there was a positive trend."
In the new "flat is up" perspective, leveling off is a hopeful sign after the market ended 10% down in 2009. Even with that end-of-year decline, though, Grant says there was a positive performance recorded for the last holiday season. What December 2010 will bring, of course, remains to be seen, but packaging designers and suppliers continue to push the limits, trying to ensure that the latest fragrance launches wind up on holiday gift lists.
Grant acknowledges that packaging plays a key role in engaging consumers, giving them a reason to purchase. For instance, she points out that packaging "that's a little more overt has made a positive impact.
Scott Oshry, Maesa Studio's president of branding and design, concurs with Grant, saying, "Packaging is still the number one concern for marketability and a value proposition.
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