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Vice President and Senior Global Industry Analyst
The NPD Group Inc
Direct Phone: (516) ***-****
900 West Shore Road
Port Washington, New York 11570
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world's leading brands rely on us to help them get the right products in the right places for the right people. Practice areas inclu... more
Vice President and Global Beauty Industry Analyst
Board of Advisors Member
Member of Board
branding | In Your Head
Grant explains: "What's very different this year than we've seen since the recession is that skincare, which is what all the Boomers have been rushing into, is declining.
Fragrance Packaging Takes Center Stage - Beauty Packaging Magazine
In the new "flat is up" perspective, leveling off is a hopeful sign after the market ended 10% down in 2009.
Even with that end-of-year decline, though, Grant says there was a positive performance recorded for the last holiday season.
What December 2010 will bring, of course, remains to be seen, but packaging designers and suppliers continue to push the limits, trying to ensure that the latest fragrance launches wind up on holiday gift lists.
Grant acknowledges that packaging plays a key role in engaging consumers, giving them a reason to purchase.
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