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Wrong Karen Grant?

Ms. Karen Grant

Vice President and Senior Global Industry Analyst

The NPD Group Inc

Direct Phone: (516) ***-****       

The NPD Group Inc

900 West Shore Road

Port Washington, New York 11570

United States

Company Description

The NPD Group provides market information and business solutions that drive better decision-making and better results. The world's leading brands rely on us to help them get the right products in the right places for the right people. Practice areas inclu... more

Find other employees at this company (1,861)

Background Information

Employment History

Vice President and Global Beauty Industry Analyst

The NPD Group Inc


Board of Advisors Member
Beauty Packaging

Member of Board
Beauty Packaging

Web References (176 Total References)

Karen Grant, a beauty ...

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Karen Grant, a beauty industry analyst with NPD Group, said these specialty stores have created an environment that is well-suited for customers who don't need much help in making their purchases.

Karen Grant, Vice President, ...

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Karen Grant, Vice President, NPD Beauty

Karen Grant is vice president and global beauty industry expert for The NPD Group. In this role, she provides a comprehensive view of the market- coupling expertise of brand management in department stores with the strategic insight of market research. Karen's concentration is in uncovering emerging market trends, brand vulnerabilities and opportunities. She also provides industry insights on key trends to associations such as HBA and to the media.

branding | In Your Head

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"Men have become increasingly conscious of the perks associated with looking good," said Karen Grant, vice president and senior global industry analyst, The NPD Group. "They have a heightened awareness that looking good may provide them an advantage in the workplace as well as in their personal lives. "Men have different skin than women and the men's grooming brands need to continue educating them as well as make them feel comfortable in the shopping environment to gain sales in this category," Grant said.

Karen Grant, vice president, ...

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Karen Grant, vice president, industry analyst, global beauty, NPD Group, and member of Beauty Packaging's advisory board, offered some insight about which types of products we may expect to do better in terms of sales for Holiday 2014 shopping season.

Grant explains: "What's very different this year than we've seen since the recession is that skincare, which is what all the Boomers have been rushing into, is declining.

Fragrance Packaging Takes Center Stage - Beauty Packaging Magazine

www.beautypackaging.com [cached]

According to Karen Grant, vice president, NPD Beauty-and a member of Beauty Packaging's Board of Advisors-early indications (at press time) are that 2010 may turn out to be a positive year or, at least better, less negative, than the prior one. rant says,"Right now we're seeing a leveling of the market; in May, for the first time in almost two years, there was a positive trend."

In the new "flat is up" perspective, leveling off is a hopeful sign after the market ended 10% down in 2009. Even with that end-of-year decline, though, Grant says there was a positive performance recorded for the last holiday season. What December 2010 will bring, of course, remains to be seen, but packaging designers and suppliers continue to push the limits, trying to ensure that the latest fragrance launches wind up on holiday gift lists.
Grant acknowledges that packaging plays a key role in engaging consumers, giving them a reason to purchase. For instance, she points out that packaging "that's a little more overt has made a positive impact.
Scott Oshry, Maesa Studio's president of branding and design, concurs with Grant, saying, "Packaging is still the number one concern for marketability and a value proposition.

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