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2016-12-19T00:00:00.000Z

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Ms. Karen Grant

Vice President and Senior Global Industry Analyst

The NPD Group Inc

Direct Phone: (212) ***-****       

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The NPD Group Inc

900 West Shore Road

Port Washington, New York 11050

United States

Company Description

The NPD Group provides market information and business solutions that drive better decision-making and better results. The world's leading brands rely on us to help them get the right products in the right places for the right people. Practice areas inclu ... more

Find other employees at this company (1,828)

Background Information

Affiliations

Member of Beauty Packaging Magazine's Board
Advisors-says

Board of Advisors Member
Beauty Packaging

Web References (199 Total References)


EN V Consultant | PR & Premier Brand Representation | Page 5

www.envconsultant.com [cached]

Although men across all demographics are dabbling, those under 35 and over 50 are diving most enthusiastically into grooming products, said Karen Grant, a beauty analyst at NPD Group.


beauty | EN V Consultant

www.envconsultant.com [cached]

Although men across all demographics are dabbling, those under 35 and over 50 are diving most enthusiastically into grooming products, said Karen Grant, a beauty analyst at NPD Group.


"Suncare looks to be the next ...

www.cosmeticsdesign.com [cached]

"Suncare looks to be the next beauty growth area to emerge, as consumers move from a singular focus on correction to a broader focus on care," affirms Karen Grant, global beauty industry analyst with The NPD Group, in a press release about the category.

...
From her perspective as a global beauty industry analyst, Grant explains that, "consumers today are more proactive and less reactive when it comes to managing their well-being."
And that's part of what's causing the shift in consumer spending in the sun care space. "This attitude also translates to the beauty consumer, whose emphasis today weighs less on fixing an issue, and more on preventing one from happening in the first place," says Grant.
"For more than a decade, all the news in skincare was about serums and technology, but today the focus has shifted to cleaner, simpler, and lighter products. The growth in products with higher SPF ties into today's mindset and is connected to other emerging care formats including oil, water, milk, and clay," believes Grant.


"Suncare looks to be the next ...

www.cosmeticsdesign.com [cached]

"Suncare looks to be the next beauty growth area to emerge, as consumers move from a singular focus on correction to a broader focus on care," affirms Karen Grant, global beauty industry analyst with The NPD Group, in a press release about the category.

...
From her perspective as a global beauty industry analyst, Grant explains that, "consumers today are more proactive and less reactive when it comes to managing their well-being."
And that's part of what's causing the shift in consumer spending in the sun care space. "This attitude also translates to the beauty consumer, whose emphasis today weighs less on fixing an issue, and more on preventing one from happening in the first place," says Grant.
"For more than a decade, all the news in skincare was about serums and technology, but today the focus has shifted to cleaner, simpler, and lighter products. The growth in products with higher SPF ties into today's mindset and is connected to other emerging care formats including oil, water, milk, and clay," believes Grant.


"Suncare looks to be the next ...

www.cosmeticsdesign.com [cached]

"Suncare looks to be the next beauty growth area to emerge, as consumers move from a singular focus on correction to a broader focus on care," affirms Karen Grant, global beauty industry analyst with The NPD Group, in a press release about the category.

...
From her perspective as a global beauty industry analyst, Grant explains that, "consumers today are more proactive and less reactive when it comes to managing their well-being."
And that's part of what's causing the shift in consumer spending in the sun care space. "This attitude also translates to the beauty consumer, whose emphasis today weighs less on fixing an issue, and more on preventing one from happening in the first place," says Grant.
"For more than a decade, all the news in skincare was about serums and technology, but today the focus has shifted to cleaner, simpler, and lighter products. The growth in products with higher SPF ties into today's mindset and is connected to other emerging care formats including oil, water, milk, and clay," believes Grant.

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