Bord Bia North America Director Karen Coyle is positive about the future of Irish exports into the U.S. market despite currency challenges and the current economic climate.
Growth opportunities according to Coyle
include â€œfunctional ingredients with a specific health benefit, a strong market demand for premium Irish whiskey, specifically aged whiskey and a growing interest in Irelandâ€™s famous farmstead cheeses.â€
Bord Bia works closely with Irish companies selling into the U.S. including the Irish Dairy Board
, owners of the Kerrygold brand, the number one imported butter into the U.S.; Lily Oâ€™Brienâ€™s Chocolates, which recently announced the imminent opening of its first ever cafÃ© in Manhattan; Butlers Chocolate, which is expanding its network of Butlers Chocolate CafÃ©s into the U.S.; Cahillâ€™s Farmhouse Cheese with the launch of its new Kilbeggan Irish Whiskey Cheese; Cooley Distillery, which recently launched a 12 year old Kilbeggan Irish Whiskey, and McCannâ€™s Irish Oatmeal
, the number one imported oatmeal into the U.S., made with the finest Irish oats.
According to Coyle
, â€œAmericans have a very positive image of Irelandâ€™s people and environment, and coupled with Irelandâ€™s dynamic, world-class food and drink industry, I firmly believe we can successfully promote to U.S. trade customers and consumers the message that Ireland the food island is a logical source of natural, premium and tasty food and drink products.â€