Sri Lankan Airlines' contribution to the national economy through the multiplier effect in the tourism sector is considerable and its benefits are being passed onto those engaged in construction, furniture, transport and food and beverage industries, airline CEO Kapila Chandrasena revealed.
noted that the contribution of the national carrier to the Sri Lanka economy is US$1.3 billion a year or 2.2 per cent of GDP.
Despite its unavoidable financial losses SriLankan Airlines' net margin has improved, he
But these positive factors were not brought into the focus of the public domain, he
said, adding that jet fuel accounted for 44 per cent of Sri Lankan Airlines' operating expenditure last year and revenue did not keep up with the rise in fuel costs.
There is a high-volume traffic flow between Asia and Africa, and especially China and Africa, Mr. Chandrasena
revealed adding that efforts to capitalise on this geographical advantage are largely at the "market evaluation and modeling stage.
noted that the national carrier also focuses on sub regions in China with a population of more than 100 million and the promotional campaigns are being carried out with the aim of luring more Chinese travellers to the country.
In Beijing Regional Manager Asia Pacific, SriLankan Airlines, Dimuthu Tennakoon told the visiting SriLankan journalists that the top management of Sri Lankan airlines headed by Chairman of the airline Nishantha Wickremasinghe, and CEO Kapila Chandrasena was instrumental in launching this direct flight to China and it is being operated smoothly.