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Justin Sturgis- Director of Brand ...
Justin Sturgis- Director of Brand Development
is a respected leader in the health and wellness industry.
He is the Director of Brand Development for Trilogy Spa Holdings.
Justin is a brand development expert, successful consultant and master of ideation.
For three decades he has led the development of spas and wellness brands in over twenty countries worldwide.
Justin is a conscientious and innovative business leader who makes a positive impact on other businesses and entrepreneurs through creative vision and sound reasoning.
With Trilogy Spa Holdings
is responsible for brand strategy and development for each of Trilogy's
spa brands including their flagship Well and Being brand.
Spa Strategy - Our Team
Justin SturgisDirector of Spa DevelopmentJustin Sturgis is Director of Spa Development for Spa Strategy Inc.He
is recognized as a leading authority in spa development and management with more than 17 years of experience in the spa industry.Sturgis' skills in designing unique menus and services support the Spa Strategy team in creating distinctive spas and wellness centers.In addition, Sturgis
has led successful openings for ground-breaking spas throughout North America.He is an expert in analyzing existing spa operations to develop operating criteria, service standards, and space plans.His
financial expertise and commitment to service standards are essential in maximizing revenue opportunities and increasing operating income for Spa Strategy clients. Prior to joining Spa Strategy, Sturgis served in management positions at several renowned resort spas.He
was instrumental in growing every property into an efficient and profitable operation with strong brand identities and memorable details. Sturgis was most recently Spa Director at the Aji Spa at Sheraton Wild Horse Pass Resort and Spa in Arizona, where he advanced the spa's profitability and improved the operational structure beyond previous levels of efficiency, all within his first year onboard.