Justin SturgisDirector of Spa DevelopmentJustin Sturgis is Director of Spa Development for Spa Strategy Inc.He
is recognized as a leading authority in spa development and management with more than 17 years of experience in the spa industry.Sturgis' skills in designing unique menus and services support the Spa Strategy team in creating distinctive spas and wellness centers.In addition, Sturgis
has led successful openings for ground-breaking spas throughout North America.He is an expert in analyzing existing spa operations to develop operating criteria, service standards, and space plans.His
financial expertise and commitment to service standards are essential in maximizing revenue opportunities and increasing operating income for Spa Strategy clients. Prior to joining Spa Strategy, Sturgis served in management positions at several renowned resort spas.He
was instrumental in growing every property into an efficient and profitable operation with strong brand identities and memorable details. Sturgis was most recently Spa Director at the Aji Spa at Sheraton Wild Horse Pass Resort and Spa in Arizona, where he advanced the spa's profitability and improved the operational structure beyond previous levels of efficiency, all within his first year onboard.