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This profile was last updated on 11/1/14  and contains information from public web pages and contributions from the ZoomInfo community.

Justin Schuster

Wrong Justin Schuster?

Vice President Marketing

667 Mission Street, Fl 4
San Francisco, California 94105
United States

Company Description: LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online advertising platforms for targeting, ROI...   more

Employment History


  • MBA
    Haas School of Business
101 Total References
Web References
The Art of Thank You Archives | gThankYou! | Celebrating Work, 29 Sept 2013 [cached]
Justin Schuster, Vice President of enterprise products at MarketTools, Inc. says: "A strong correlation exists between employee satisfaction, customer satisfaction, and ultimately, a company's revenue and profitability."
Tagged"Love and Profit", Bob Nelson, Business Insider,, Demand Media, Employee engagement, Employee Morale, employee recognition, employee rewards, Jim Autry, Justin Schuster, MarketTools Inc., Natalie Grace, Pret-a-Manger, Richard Harpham, Wow Cards
"Earning a MarketTools CustomerSat ACE ..., 15 April 2010 [cached]
"Earning a MarketTools CustomerSat ACE Award validates MassMutual's success and effectiveness in building customer satisfaction and loyalty, which are important factors in the company's long-term business growth, critical to both customer retention and customer acquisition," concluded Justin Schuster, vice president of EFM Solutions for MarketTools, Inc.
XCMO Summit – Speakers | Adometry, 16 Sept 2013 [cached]
Justin Schuster
Justin Schuster VP of Marketing, LiveRamp
Justin Schuster VP of Marketing, LiveRamp
Justin Schuster is VP of Marketing at LiveRamp. Prior to LiveRamp, Justin was VP of Product Marketing at Lithium Technologies, a leader in social media software for large enterprises. Before Lithium, Justin was VP of Enterprise Products at MarketTools (purchased by Confirmit) and spent several years in marketing roles at Symantec, EMC, and Documentum. Justin holds an MBA from the Haas School of Business.
As the name suggests, Big Data ..., 1 May 2014 [cached]
As the name suggests, Big Data is voluminous. “The volume of information that we produce as a society is doubling every 12 to 18 months,†says Justin Schuster, VP of marketing at data onboarding company LiveRamp. Schuster explains that with the explosion of digital devices customers use that creates data and the emerging technology marketers use to collect data, all of that information must be linked. “Marketers must connect [customer] data to fuel search optimization, and determine how websites are personalized; [marketers should] even connect transaction data to ad impression information and exposure data so they can do an attribution analysis.â€
Schuster says marketers can go for the double play by taking offline data (e.g., in-store purchases) and connecting it to online data (e.g., digital ad views) to improve targeting. “By connecting the purchase information they have, marketers can determine the best way to target a particular audience.†Schuster adds that by connecting the dots, marketers can also suppress customers and prospects they don't want to reach: “The messages you do send [will have] a higher yield.â€
XCMO Summit – Agenda | Adometry, 16 Sept 2013 [cached]
Justin Schuster, VP Marketing, LiveRamp -
Huddle Session 1A - Strategies, Techniques, and Challenges When Bringing Offline Data Online hosted by Justin Schuster, VP of Marketing, LiveRamp
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