Last Update

2006-04-03T00:00:00.000Z

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Wrong Justin Schaldone?

Mr. Justin Schaldone

E-Commerce Partner

BabyPhat.com

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BabyPhat.com

Background Information

Employment History

Director of Marketing

eFashion Solutions LLC

Web References (23 Total References)


DMNews.com test | News | Article

www.dmnews.com [cached]

Conversions from the 400,000-strong e-mail database have improved steadily over the past few years, said Justin Schaldone, head of e-marketing at eFashion Solutions, Secaucus, NJ, Baby Phat's e-commerce partner, as the company has cleaned its list and improved delivery.

Weekly e-mail blasts are a main sales driver on the e-commerce site -- the "flagship Baby Phat store," Schaldone said.
...
"They allow us to manage large, multiple lists while keeping them updated and clean," Schaldone said.
Depending on the type of promotion, eFashion segments the extensive Baby Phat list by geographic region and previous purchase patterns, including targeting the brand's "top tier" customers.
"We also look at customers who never purchase, and every now and then we'll give them an update," he said.
EFashion has kept the e-mail list clean and raised delivery 10 percent in the past year or so.IPost also has improved eFashion's ability to gather click-through data, "which has been key in helping us determine e-customer interests," Schaldone said.
Click-through rates on the weekly e-mails -- typically announcing new products available on BabyPhat.com -- have risen to 25 percent to 35 percent, depending on the offer and content.Click-through and open rates are particularly high on e-mails offering free shipping during the holidays, Schaldone said.Still, discounts are not a focus of the weekly e-mails, nor a driver of sales on the site.
"We're not discount driven," he said.


iPost - DM News Article April 2006

www.ipost.com [cached]

Conversions from the 400,000-strong e-mail database have improved steadily over the past few years, said Justin Schaldone, head of e-marketing at eFashion Solutions, Secaucus, NJ, Baby Phat's e-commerce partner, as the company has cleaned its list and improved delivery. Weekly e-mail blasts are a main sales driver on the e-commerce site -- the "flagship Baby Phat store," Schaldone said.

...
"They allow us to manage large, multiple lists while keeping them updated and clean," Schaldone said. Depending on the type of promotion, eFashion segments the extensive Baby Phat list by geographic region and previous purchase patterns, including targeting the brand's "top tier" customers. "We also look at customers who never purchase, and every now and then we'll give them an update," he said. EFashion has kept the e-mail list clean and raised delivery 10 percent in the past year or so.IPost also has improved eFashion's ability to gather click-through data, "which has been key in helping us determine e-customer interests," Schaldone said. Click-through rates on the weekly e-mails -- typically announcing new products available on BabyPhat.com -- have risen to 25 percent to 35 percent, depending on the offer and content.Click-through and open rates are particularly high on e-mails offering free shipping during the holidays, Schaldone said.Still, discounts are not a focus of the weekly e-mails, nor a driver of sales on the site. "We're not discount driven," he said.


Conversions from the 400,000-strong ...

demo.ipost.com [cached]

Conversions from the 400,000-strong e-mail database have improved steadily over the past few years, said Justin Schaldone, head of e-marketing at eFashion Solutions, Secaucus, NJ, Baby Phat's e-commerce partner, as the company has cleaned its list and improved delivery. Weekly e-mail blasts are a main sales driver on the e-commerce site -- the "flagship Baby Phat store," Schaldone said.

...
"They allow us to manage large, multiple lists while keeping them updated and clean," Schaldone said. Depending on the type of promotion, eFashion segments the extensive Baby Phat list by geographic region and previous purchase patterns, including targeting the brand's "top tier" customers. "We also look at customers who never purchase, and every now and then we'll give them an update," he said. EFashion has kept the e-mail list clean and raised delivery 10 percent in the past year or so. IPost also has improved eFashion's ability to gather click-through data, "which has been key in helping us determine e-customer interests," Schaldone said. Click-through rates on the weekly e-mails -- typically announcing new products available on BabyPhat.com -- have risen to 25 percent to 35 percent, depending on the offer and content. Click-through and open rates are particularly high on e-mails offering free shipping during the holidays, Schaldone said. Still, discounts are not a focus of the weekly e-mails, nor a driver of sales on the site. "We're not discount driven," he said.


Among the skills young managers and ...

www.bestgearconsulting.com [cached]

Among the skills young managers and entrepreneurs need to manage older workers are the ability to listen and be open-minded, says Justin Schaldone, a 25-year-old director of marketing at eFashion Solutions Inc., an e-commerce company in Secaucus, N.J. If an older employee disagrees with your way of doing things, offer to hear the person out, he advises. Because they typically have more work experience under their belt, older workers may be more comfortable with a method they've previously used, he explains.

When an older subordinate offered an alternative to one of Mr. Schaldone's directives last fall, he suggested trying both processes and comparing the results. His approach proved to be the most effective, and the employee was impressed, he says. "Giving people the opportunity to have some say into how we do things has been a good way for me to gain respect from the people who work for me," he says.


Articles & Studies

www.echelon-cn.com [cached]

Among the skills young managers and entrepreneurs need to manage older workers are the ability to listen and be open-minded, says Justin Schaldone, a 25-year-old director of marketing at eFashion Solutions Inc., an e-commerce company in Secaucus, N.J. If an older employee disagrees with your way of doing things, offer to hear the person out, he advises. Because they typically have more work experience under their belt, older workers may be more comfortable with a method they've previously used, he explains.

When an older subordinate offered an alternative to one of Mr. Schaldone's directives last fall, he suggested trying both processes and comparing the results. His approach proved to be the most effective, and the employee was impressed, he says. "Giving people the opportunity to have some say into how we do things has been a good way for me to gain respect from the people who work for me," he says.

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