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Kaspersky Lab Inc
500 Unicorn Park 3Rd Floor
Kaspersky Lab delivers the worldâ€™s most immediate protection against IT security threats, including viruses, spyware, crime-ware, hackers, phishing, and spam. Kaspersky Lab products provide superior detection rates and the industryâ€™s fastest outbreak ...
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Justin Priestley, Senior ...
Justin Priestley, Senior Vice President, Consumer Sales
Kaspersky Lab, North America
"We needed the ads to do ...
"We needed the ads to do triple duty: generate awareness, move people through to consideration quickly, and ultimately drive purchase," says Justin Priestley SVP, Consumer Sales, Kaspersky Lab North America.
"Everything from the business perspective was always very clear," Priestley
Symantec, McAfee and Kaspersky ...
Symantec, McAfee and Kaspersky Lab, three competing antivirus vendors, dismissed Microsoft Security Essentials as a competitor, claiming that Microsoft Security Essentials is not as good as their own software. Tom Powledge of Symantec claimed OneCare offered "substandard protection" and an "inferior user experience", implying MSE would be the same. Joris Evers, director of worldwide public relations for McAfee stated "With OneCare's market share of less than 2%, we understand Microsoft's decision to shift attention to their core business." Justin Priestley of Kaspersky stated, "[Microsoft] continued to hold a very low market share in the consumer market, and we don't expect the exit of OneCare to change the playing field drastically."
Justin Priestley, senior ...
Justin Priestley, senior vice president of consumer sales at Kaspersky Lab's Americas division, also seemed not that concerned at the prospect of facing a free security solution from Microsoft.
They've continued to hold a very low market share in the consumer market, and we don't expect the exit of OneCare to change the playing field drastically," Priestley
And this from Justin ...
And this from Justin Priestley, senior vice president of consumer sales at Kaspersky Lab Americas: "Right now, Kaspersky Lab offers free access to our antivirus detection technology through our Web site, allowing consumers to scan their systems or suspicious files...and for the foreseeable future, that will be the extent of our no-charge offerings."