Japan's willingness to bet on clean-energy technologies is largely driven by its efforts to become less dependent on foreign energy sources, said Junichi Nakajima, general manager of the Japan External Trade Organization in Vancouver.
With limited domestic energy supplies, Japan relies on foreign sources, mostly oil, coal and natural gas, for at least 80 per cent of its energy, according to the International Energy Agency
The Japanese market is also very receptive to experimental technologies, Nakajima
"The Japanese people have a fondness for that which is new and better.The general public is very eager to adopt clean energy alternatives such as the technology found in the hybrid cars for example," he
wrote in an email, referring to Honda and Toyota
, leaders in commercializing low-pollution hybrid vehicles powered by a combination of electricity and gasoline.