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This profile was last updated on 6/28/13  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Julie Dexter Berg

Wrong Julie Dexter Berg?

Employment History

Board Memberships and Affiliations

  • Founder
    Brandmaking , LLC


  • B.A. , hotel restaurant administration
    Washington State University
  • M.B.A. , marketing management
    University of Oregon
89 Total References
Web References
SUPERVALU Inc company profile, selected financial data, management, key decision makers, annual report | Research Bank, 28 June 2013 [cached]
Julie Dexter Berg, Executive Vice President, Chief Marketing Officer
Leap Appoints Julie ..., 14 May 2013 [cached]
Leap Appoints Julie Dexter Berg as Chief Marketing Officer | May 14, 2013 | Continue reading → Leap Appoints Julie Dexter Berg as Chief Marketing Officer | Product Marketing
Leap Appoints Julie Dexter Berg as Chief Marketing Officer Posted onMay 14, 2013byadmin
- Seasoned Executive Brings Strong Background in Marketing and Brand Management -
SAN DIEGO, May 14, 2013 /PRNewswire/ - Leap Wireless International, Inc. (NASDAQ:LEAP), today announced the appointment of Julie Dexter Berg as chief marketing officer, effective May 13, 2013. In her role, Ms. Berg will have responsibility for the company's marketing activities, including brand strategy, consumer messaging, product and device strategy and management, merchandising and advertising.
Berg has more than 30 years of marketing experience and brings an extensive operational and brand strategy background as a senior marketing executive, including as chief marketing officer with several large companies in a number of industries. Berg comes to Leap from Brandmaking LLC, a brand and consumer strategy management consulting firm that she founded and where she served as managing partner. Prior to Brandmaking, Berg was chief marketing officer of Supervalu, Inc. where she was tasked with developing a comprehensive consumer and brand strategy.
"We are pleased to welcome Julie to our team," said Doug Hutcheson, Leap's chief executive officer.
"Julie is a seasoned executive who rounds out Leap's executive team and completes the leadership transition we began to position our business to successfully compete in the increasingly competitive wireless industry. We are confident that her strong background in marketing strategy, brand development and operational experience will help us continue to successfully develop and expand the Cricket brand."
Prior to joining Supervalu in 2010, Berg served as managing partner at Brandmaking, where she provided marketing and consumer strategy services for a broad range of clients in the consumer products, healthcare, cable and retail sectors. From 1997 to 2000, she served as executive vice president and chief marketing officer of MediaOne (now Comcast), where she was responsible for the customer and product strategy for video
entertainment, broadband internet, and cable telephone services. From 1995 to 1997, Berg was an executive vice president and general manager for Airtouch Wireless (now Verizon) and from 1990 to 1995 held several positions with US West including vice president, marketing. From 1980 to 1990, Berg gained experience in consumer packaged goods marketing and brand management with several large companies including Carnation Company and Nestle Foods.
Berg graduated from Washington State University with a B.A. in hotel restaurant administration and earned her M.B.A. with a focus on marketing management, from the University of Oregon. Berg serves as an instructor in the Executive Education Program at the University of Oregon and is a director on the boards of a number of advertising, technology and internet retail companies.
This entry was posted in Marketing Product Strategy and tagged Inc., Julie Dexter Berg, Leap Wireless International. Bookmark the permalink.
SUPERVALU Names Julie ..., 1 Feb 2010 [cached]
SUPERVALU Names Julie Dexter Berg Executive Vice President & Chief Marketing Officer SUPERVALU INC. - Grocery Retail and Supply Chain Services - Investors - News Release SUPERVALU
SUPERVALU Names Julie Dexter Berg Executive Vice President & Chief Marketing Officer
MINNEAPOLIS, Feb 01, 2010 (BUSINESS WIRE) -- SUPERVALU (NYSE: SVU) announced today it has named Julie Dexter Berg executive vice president, chief marketing officer. Berg, 52, has more than twenty years of executive management experience in marketing, product management and operations. She most recently served as managing partner, Brandmaking, LLC, a brand and customer strategy consulting firm that she founded. She will join SUPERVALU effective March 15 and will report to Craig Herkert, CEO and president.
"Julie has a terrific blend of strong experience in both marketing and operations leadership," said Herkert.
Before founding Brandmaking, LLC in 2004, Berg served as executive vice president, chief marketing officer for MediaOne in Englewood, Colorado. Prior to MediaOne, Berg was executive vice president and general manager for Airtouch wireless (now Verizon). She also has nine years of experience in consumer packaged goods marketing and brand management with Carnation Company and Nestle Foods.
In her new role at SUPERVALU, Berg will lead all of the company's marketing activities. Her key areas of responsibility will include customer and brand strategy, advertising and research and analytics.
..., 18 Mar 2014 [cached]
0001487312 Dexter Berg Julie C/O LEAP WIRELESS INTERNATIONAL, INC. 5887 COPLEY DRIVE SAN DIEGO CA 92111 0 1 0 0 Chief Marketing Officer
SUPERVALU Names Julie ... [cached]
SUPERVALU Names Julie Dexter Berg Executive Vice President & Chief Marketing Officer
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