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This profile was last updated on 10/8/14  and contains information from public web pages and contributions from the ZoomInfo community.

Co-Founder, Chief Executive Offic...

Local Address: New York City, New York, United States
Company Description: Grok is an independent advertising agency. Independent, not just financially, but in thought, spirit and action. We create deep emotional connections, balancing...   more

Employment History

Board Memberships and Affiliations

42 Total References
Web References
Welcome to Grok, 7 April 2014 [cached]
"Being able to tap into the vast experience and cutting-edge marketing savvy that Julie Bauer and the Grok team provide is an invaluable asset to us at the Make-A-Wish Foundation of Metro New York.
Julie Bauer
Founding Partner, Chief Executive Officer
Julie, CEO and Head of Strategy, is passionate when it comes to uncovering the truth about how people interact with brands. She has a refreshingly honest, no-nonsense approach and totally groks that a strategy is useless if it doesn't lead to an inspiring creative idea.
Previously, Julie was Global Strategist for IBM at Ogilvy & Mather. Prior to Ogilvy, Julie spent nine years with Saatchi & Saatchi, first as CEO of Saatchi San Francisco and then relocating to London to run Saatchi's P&G, Sony, Visa and T-Mobile businesses across EMEA, while also running Guinness in Asia and Africa.
Advisory Board | Leadership and Advisors | Our Chapter | About Us | Make-A-Wish® Metro New York and Western New York, 3 Oct 2013 [cached]
Julie Bauer, Co-Chair Co-Founder & Chief Executive Officer Grok
Welcome to The BauerWorks, 13 Sept 2012 [cached]
Prior to opening The BauerWorks, Julie was Global Strategist for IBM at Ogilvy & Mather. Responsible for driving and guiding the brand globally, she helped move IBM to a target-based approach, collapsing six disparate communications efforts into two highly effective umbrella global approaches.
At the same time, same agency, Julie also oversaw The Glenlivit, a premier single malt scotch.
Before joining O&M, Julie spent nine years with Saatchi & Saatchi. She began as CEO of Saatchi/San Francisco in 1996. In what was arguably the most dynamic and creative market in the country, she drove the agency from a single client shop-Hewlett Packard-to a vibrant 300-person agency. While Saatchi got their fair share of business (some are still around today, i.e., C/Net, E-Loan), growth was driven by "real" businesses like Proctor & Gamble, Barclays Global Investors, The San Jose Mercury News and Sony. In 2000, Julie chose to move to London to undertake a different challenge: running Saatchi's Sony, Visa and T-Mobile businesses across Europe/Middle East/Africa, while also running Guinness in Asia and Africa.
In 2003, Saatchi asked her to take on the task of overseeing all P&G business across that same region, which led to the realignment of P&G Middle East operations and led to Julie opening a Saatchi agency in Russia.
Pre-Saatchi, Julie opened the Atlanta office of West Advertising. She started the agency with Sprint Business and grew the client roster to include The Atlanta Journal Constitution, Fountainhead bottled water and DCA (Digital Communications Associates). Media-neutral, the clients came to the agency for fresh, insightful thinking that gave them a creative advantage.
Julie started her career at Commodore Computers, where she was part of the team that launched Commodore 64, the world's first home computer. While here, she was in charge of Marketing Communications, which included Advertising, PR, Promotions, Packaging, and overseeing of the Commodore Magazine.
Throughout her career, Julie has always believed in focusing on the consumer and making sure to really understand what they want, need and desire. That is the basis for ideas that deliver a creative edge.
In addition to making a difference in advertising and marketing, Julie is also passionate about making a difference in the lives of children and their families. She is on the Board of Directors of the New York chapter of the Make A Wish Foundation, as well as Chair of their Strategic Planning Committee. She is being honored with this year's Women Wishmakers award.
1-800 CONTACTS, INC. Investor Relations, 13 Oct 2003 [cached]
"The direct-to-consumer contact lens category proved to be a very fertile creative opportunity for us," said Julie Bauer, president and CEO of Saatchi & Saatchi's San Francisco office.
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