Julie Sue Auslander
Julie Sue Auslander
President, Chief Cultural Officer
While we live in a society where titles often dictate our persona, cSubs president Julie Sue Auslander chooses to step away from that traditional title, and instead prefers to be known as Chief Cultural Officer or Corporate Evangelist.
Either title creates a picture of a dynamic professional who committed herself to a process of insight and discovery -- a process that shaped her
role as a leader of a successful woman-owned business and, in effect, caretaker of an 18 person corporation.
With a career that began as a teacher and evolved to Assistant Principal, Julie Auslander
trod slowly into corporate America without the slightest notion her
"baby" would materialize as one of the fastest-growing companies in the United States, with its #1,050 ranking in the Inc 5000, and be selected a "Top 50 Women Owned Business" in New Jersey.
Stemming from a personal need to manage her
own magazine subscriptions and those of friends, Julie Auslander
cautiously began building and nurturing a concept that grew organically from its inception at the kitchen table, dynamically formulated according to emerging client needs and industry preferences.
The budding business began with Julie
knocking on doors, mailing flyers, making cold calls with unbridled tenacity, and a desire to shape a business that would allow her
to be her
authentic self, provide for her
family financially and ensure her
employees worked in an environment that delivered something far more than a "job.
As in all start-ups, there were challenges at every turn, from money to medical coverage, yet she
persevered, creating a platform for a business that would never be cookie cutter, never compromise its ethos of "doing well by doing good."
With a little luck and a guiding hand from a supportive purchasing agent, Auslander
first big corporate account in 1986.
The company grew steadily, managing subscription programs for corporate and professional subscribers, and negotiating successfully with publishers to reduce the amount of money her
clients spent on books and periodicals by 15%-25%.
has grown into a nationally recognized company serving Fortune 500 clients with the presence of clear purpose, the bond of real fraternity, and the celebration of individual empowerment.
The company's core mantra is to bring value to its clients in the form of unprecedented service.
developed a customer-centric ecosystem, listening to client needs with a careful ear, focusing on how she
team can provide a collaborative and high-value service.
Recognizing empowerment as a vital element of the modern business environment, Julie Auslander
created a culture that fosters total employee engagement -- believing that if given what they need to succeed, her
employees would drive the customer experience.
This same culture of participation and contribution shared with her
employees is shared among cSubs
is committed to her
own principles of ethics and interest in the well being of others, treating her
employees as though they were each valued clients; acknowledging them as sustainable resources.
At a time when the phrase "corporate culture" barely existed, she
created employment opportunities that would help balance work and life accordingly; offering progressive features like flex time to ensure members of the cSubs
team would not miss a child's school play, basketball game or bedtime story.
has been named "2008 Enterprising Woman of the Year" and made the Women's enterprise list of 2008 top business enterprises in the U.S.
She earned her MA and MEd from Columbia University and has a BS from Pace University in New York.
On a more personal note, she
practices yoga, plays golf, and enjoys cooking for a vegetarian family.
business is attached to her
heartstrings, Julie Auslander
responsibility as wife and Mother of two Waldorf School children her
most gratifying role in life.
Julie Sue Auslander
Senior Vice President, CTO
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The Company You Keep
A FastCompany Blog by cSubs President Julie Auslander
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