Julie Sue Auslander
Julie Sue Auslander
President, Chief Cultural Officer
Julie Sue Auslander
prefers to be known as the company's Chief Cultural Officer or Corporate Evangelist, avoiding the traditional "President" persona.
These better reflect her
commitment to a process of insight and discovery -- a process that shaped her
role as a leader of a successful woman-owned business.
With a career that began as a teacher and evolved to Assistant Principal, Julie
trod slowly into corporate America without the slightest notion her
"baby" would develop into one of the fastest-growing companies in the country, ranking year after year in the Inc 5000, selected a "Top 50 Women Owned Business" in New Jersey.
Many successful businesses grow from the founder's satisfying a personal need; with cSubs
discovered a need to manage her
own magazine subscriptions, and those of her
friends and business associates.
The concept grew organicatlly from the kitchen table, its form continually shaped by the emerging client needs and industry preferences.
The budding business began with Julie
knocking on doors, mailing flyers, and making cold calls.
wanted to shape a business that would allow her
to be her
authentic self, provide for her
family financially, and ensure her
employees worked in an environment that delivered something far more than a "job.
As in all startups, there were challenges at every turn, from money to medical coverage; Julie
persevered, creating a platform for a business that would never be cookie-cutter, nor compromise its ethos of "doing well by doing good."
With a little luck and a guiding hand from a supportive purchasing agent, Julie
first big corporate account in 1986.
The company grew steadily, managing subscription programs for corporate and professional subscribers, and negotiating successfully with publishers to reduce the amount of money her
clients spent on books and periodicals.
has grown into a nationally recognized company serving Fortune 500 clients -- with unusual clarity of purpose, and a corporate ethos that binds employees and customers together, empowering both.
The company's core mantra is to bring value to its clients in the form of unprecedented service.
developed a customer-centric ecosystem, listening to client needs with a careful ear, focusing on how the cSubs
team can provide a collaborative and high-value service.
Recognizing empowerment as a vital element of the modern business environment, Julie
created a culture that fosters total employee engagement -- believing that if given what they need to succeed, her
employees would drive the customer experience.
This same culture of participation and contribution shared with her
employees is shared among cSubs clients.
is committed to her
own principles of ethics and interest in the well being of others, treating her
employees as though they were each valued clients; acknowledging them as sustainable resources.
At a time when the phrase "corporate culture" barely existed, she
created employment opportunities that would help balance work and life accordingly; offering progressive features like flex time to ensure members of the cSubs
team would not miss a child's school play, basketball game or bedtime story.
has been named "2008 Enterprising Woman of the Year" and made the Women's enterprise list of 2008 top business enterprises in the U.S.
She earned her MA and MEd from Columbia University and has a BS from Pace University in New York.
On a more personal note, she
practices yoga, plays golf, and enjoys cooking for a vegetarian family.
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The Company You Keep
A FastCompany Blog by cSubs President Julie Auslander
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