(55 Total References)
cSubs | Management
Julie Sue Auslander
Julie Sue Auslander
President, Chief Cultural Officer
Julie Sue Auslander
prefers to be known as the company's Chief Cultural Officer or Corporate Evangelist, avoiding the traditional "President" persona.
These better reflect her
commitment to a process of insight and discovery -- a process that shaped her
role as a leader of a successful woman-owned business.
With a career that began as a teacher and evolved to Assistant Principal, Julie
trod slowly into corporate America without the slightest notion her
"baby" would develop into one of the fastest-growing companies in the country, ranking year after year in the Inc 5000, selected a "Top 50 Women Owned Business" in New Jersey.
Many successful businesses grow from the founder's satisfying a personal need; with cSubs
discovered a need to manage her
own magazine subscriptions, and those of her
friends and business associates.
The concept grew organicatlly from the kitchen table, its form continually shaped by the emerging client needs and industry preferences.
The budding business began with Julie
knocking on doors, mailing flyers, and making cold calls.
wanted to shape a business that would allow her
to be her
authentic self, provide for her
family financially, and ensure her
employees worked in an environment that delivered something far more than a "job.
As in all startups, there were challenges at every turn, from money to medical coverage; Julie
persevered, creating a platform for a business that would never be cookie-cutter, nor compromise its ethos of "doing well by doing good."
With a little luck and a guiding hand from a supportive purchasing agent, Julie
first big corporate account in 1986.
The company grew steadily, managing subscription programs for corporate and professional subscribers, and negotiating successfully with publishers to reduce the amount of money her
clients spent on books and periodicals.
has grown into a nationally recognized company serving Fortune 500 clients -- with unusual clarity of purpose, and a corporate ethos that binds employees and customers together, empowering both.
The company's core mantra is to bring value to its clients in the form of unprecedented service.
developed a customer-centric ecosystem, listening to client needs with a careful ear, focusing on how the cSubs
team can provide a collaborative and high-value service.
Recognizing empowerment as a vital element of the modern business environment, Julie
created a culture that fosters total employee engagement -- believing that if given what they need to succeed, her
employees would drive the customer experience.
This same culture of participation and contribution shared with her
employees is shared among cSubs clients.
is committed to her
own principles of ethics and interest in the well being of others, treating her
employees as though they were each valued clients; acknowledging them as sustainable resources.
At a time when the phrase "corporate culture" barely existed, she
created employment opportunities that would help balance work and life accordingly; offering progressive features like flex time to ensure members of the cSubs
team would not miss a child's school play, basketball game or bedtime story.
has been named "2008 Enterprising Woman of the Year" and made the Women's enterprise list of 2008 top business enterprises in the U.S.
She earned her MA and MEd from Columbia University and has a BS from Pace University in New York.
On a more personal note, she
practices yoga, plays golf, and enjoys cooking for a vegetarian family.
Follow Julie Auslander
Tweets by @JulieAuslander
The Company You Keep
A FastCompany Blog by cSubs President Julie Auslander
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2012 WBE Stars Recipient Biographies - Recognition - WBENC
The title Julie Sue prefers to the traditional corporate "President" gives some clue to how she has grown her business, quite literally, from the kitchen table.
She prefers to be known as her company's Corporate Evangelist, or Chief Cultural Officer.
"Culture is what directs all the employees' activities, what attracts people to want to do business with you," says Julie Sue.
"Studies have shown companies that have a strong culture have stronger revenues."
The inspiration for her
, grew out of necessity.
discovered that a teacher's salary didn't have room for money to be wasted on magazines and publications, so she
began managing her
own subscriptions with card files on the kitchen table.
Then, other teachers and friends asked her
to do the same for them allowing the business to grow organically.
Julie launched cSubs, leveraging her understanding of how her idea could save millions, often wasted by large corporations on unwanted and duplicated publications and subscriptions.
"Waste just makes me crazy, and when you go into large companies, you'll see huge amounts of written material sitting on their mailroom floor that's just undeliverable and that translates, in some cases, into millions of dollars of spend," Julie Sue
"Inherent in the waste process is the duplicity of subscriptions and not knowing who's getting what, not having the ability to share, not having the ability that when an executive moves from point A to point B to transfer those subscriptions instead of just reordering them."
provides a web-based product, to manage all these subscriptions, newspapers, directories, site licenses, journals, e-content and databases for large companies.
Proof that Julie Sue's
money-saving idea works for large corporations is that she
has a 99% retention rate of the client base of Fortune 500 companies that cSubs
has built over 25 years.
In 1997, Julie Sue's company
was one of the first certified WBEs.
Since then, her
company has been recognized with numerous prestigious business awards, but she
is particularly proud of having won the Alfred P. Sloan award for business excellence and workplace flexibility, last year.
Virtual Assistant VS Virtual Specialist; a case study with Julie Auslander | HireYourVirtualAssistant.com
a Virtual Specialist (VS) | Virtual Assistant VS Virtual Specialist; a case study with Julie Auslander | Julie Anuslander from cSubs
Virtual Assistant VS Virtual Specialist; a case study with Julie Auslander
In today's interview with Julie Auslander from cSubs she shares her experience working with Virtual Specialists.
Enjoy the interview!
Julie Auslander is President and Chief Cultural Officer of cSubs, LLC (CSMS) one of the 2008 Inc.
Magazine's 5000 companies.
Connect with Julie Auslander
Julie Sue Auslander, President, cSubs, representing the Women Presidents' Educational Organization-NY, www.csubs.com
More than 80 Strategies to Motivate Your Employees | Shire Business Networking
Thanks to: Julie Auslander of cSubs -Subscriptions Simplified.