Julian founded Propaganda in 1993, growing it to become one of the most respected and successful marketing agencies outside London.
In 2006 Julian
sold a proportion of Propaganda
to the board in a £14 million management buy-out.
retains a major shareholding, and active role in the business.
Julian is also a non-executive director for a number of Propaganda's key clients, including FMG and Seabrook Crisps.
Julian's tenacity, natural leadership skills and ability to read the market has enabled him to systematically challenge, break and re-cast the codes for results-led marketing.
championed the principle that brands should be represented at the boardroom table, and has made it his
mission to build an agency with people that can act at this level and have the confidence to be measured against business, rather than marketing objectives.
When 'planning' became a hygiene factor for marketing agencies, Julian redefined 'strategic' consultancy when Propaganda became the UK's only marketing and branding business to be accredited with membership of the Management Consultancies Association (MCA), joining a select group of globally renowned businesses.
This membership proves Propaganda
's ability to bridge the gap
between marketing and management consultancy, and highlights the intellectual rigour we bring to brand and business transformation.
Julian was also Marketing Director of hair beauty brand, ghd, in which he played a central role in it becoming the UK's fastest growing private company in 2005.
Following its management buy-out in 2006, Julian
left ghd with two of the founding partners and shareholders to establish Illamasqua, a global cosmetics brand, and one of Propaganda
's biggest clients.
Julian is intensely proud of leading Propaganda to develop its own client in Illamasqua, which was launched in 2008 at Selfridges Oxford Street - the number one beauty door in the world.
It's already breaking sector sales records and is fast becoming the must-have cosmetic brand for A-list celebrities.
The brand is rapidly expanding and is now considered a worldwide phenomenon, available to buy in over 300 outlets across the world.
has won a raft of industry awards, including Marketing Personality of the Year and Marketing Services Head of the Year for industry bible, The Drum, and Newsco Insider's Entrepreneur of the Year.
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