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"The thing about Coke and ...
"The thing about Coke and Pepsi is that they are absolutely gorgeous," Judy Heylmun, a vice-president of Sensory Spectrum, Inc., in Chatham, New Jersey, says.
"They have beautiful notes-all flavors are in balance.
It's very hard to do that well.
Usually, when you taste a store cola it's"- and here she made a series of pik! pik! pik! sounds-"all the notes are kind of spiky, and usually the citrus is the first thing to spike out.
And then the cinnamon.
"A Taste of Sensory" Workshop - July 18, 2014
Guest Speaker: Judy Heylmun Founder of Forsense+One
About Judy Heylmun
Judy Heylmun is a seasoned veteran in the field of sensory research, consulting for many Fortune 500 CPG food companies for the last 15 years and holding senior research and development positions at CPG food product companies for over 20 years.
Brett Watkins, President of L&E Research commented "We are elated to work with Judy and provide research professionals an educational opportunity to learn from a leader in the field of sensory research."
News & Industry Events | Focus Group Qualitative Research Facility, Top Rated in Southeast | L&E Research
Judy Heylmun, Founder of Forsense+One, provided strategies and development concepts to help improve the chance of success for participants' next product launch.
Sensory Spectrum: Translating Sensory Data into Consumer Products | North Carolina Research Campus
"Our Spectrum Community Narrative panel (SCAN) confirmed that people are less familiar with yogurt than we as a society believe," said Judy Heylmun, Sensory Spectrum's vice president of business development and director of the North Carolina Discovery Center.
"It also demonstrates that people are aware of yogurt but have little knowledge of Greek yogurt.
The Spectrum Community Narrative panel (SCAN) is a specially trained group that, Heylmun
explained, "speaks articulately about products.
"The value of all of this," Heylmun
said, "is that a client can figure out how to distinguish their products, and what they need to do to market them.
"Open your pantry or your cabinets anything in there we can test," said Heylmun
Where Innovation Begins | North Carolina Research Campus
During the session, Judy Heylmun, former vice president of Business Development for the Sensory Spectrum Discovery Center in Kannapolis, described how her company's expertise in sensory methodology and analysis assisted NCSU strawberry breeder Jeremy Pattison, PhD, develop a better North Carolina strawberry.