"Our Spectrum Community Narrative panel (SCAN) confirmed that people are less familiar with yogurt than we as a society believe," said Judy Heylmun, Sensory Spectrum's vice president of business development and director of the North Carolina Discovery Center.
"It also demonstrates that people are aware of yogurt but have little knowledge of Greek yogurt.
The Spectrum Community Narrative panel (SCAN) is a specially trained group that, Heylmun
explained, "speaks articulately about products.
"The value of all of this," Heylmun
said, "is that a client can figure out how to distinguish their products, and what they need to do to market them.
"Open your pantry or your cabinets anything in there we can test," said Heylmun