JUDITH TSHIBANGU NAMED HEAD OF LIBERTY LIFE'SDIRECT MARKETING UNITTwenty-Year Direct Marketing Veteran to
...Judith Tshibangu - a 20-year direct marketing veteran - will join Liberty Life Insurance Co. on Feb. 1 as the head of its LibertyDirect(sm) business unit, the company announced today.LibertyDirect
was created last year to leverage the company's outstanding success in developing and marketing optional mortgage products.Through aggressive marketing, passionate client service and significant market penetration, Liberty
has doubled its nationwide mortgage business in the past three years, putting it in the top tier of industry marketers.LibertyDirect
now has business relationships with more than 1,000 financial institutions, including 12 of the top 15 mortgage servicers.In a move to accelerate the company's growth and expand into new markets, LibertyDirect
recently began marketing value-added products and services to the utilities industry.
...With the addition of Judith at the head of our LibertyDirect team, we now have someone with the strategic vision, broad industry experience and proven creativity to build on our success.
Throughout her career in financial services and consumer-related businesses, including extensive insurance industry experience, Judith
has proven her effectiveness as an action-oriented leader who delivers results," Loewen said.
...Tshibangu commented, "I'm delighted to join LibertyDirect, a fast-growing, highly successful direct marketing organization with broad product offerings, proven client service and aggressive marketing.
My goal will be to provide the leadership to help LibertyDirect
exploit the unprecedented demand for value-added products and services that is driving the rapid evolution of the financial services marketplace."Tshibangu had been vice president, marketing and planning, at Prudential Insurance Company's retail business unit.Previously, she was chief marketing officer for Prudential's AARP Operations.
Within this multi-billion business, she
was responsible for marketing health insurance products to the 33 million members of the American Association of Retired People
, as well as for product development, research, customer retention, database management and the in-house advertising agency.Prior to joining Prudential in 1994, she was vice president, special marketing division, at the Cigna Companies.
four-year career with Cigna
was responsible for a significant start-up business unit targeting customers of financial institutions and associations.She
also developed strategic alliances with other businesses.Before joining Cigna, Tshibangu helped form the Marketing Alliances Group, Inc., which developed and administered innovative marketing programs for clients such as GE Capital, Household Finance and the American Automobile Association.Tshibangu also worked as chief marketing officer for Montgomery Ward Life Insurance (Signature Group), and for Allstate, Consolidated Foods Corp., and McCann-Erickson.She received her master's degree in advertising and marketing and her bachelor's degree in German and Russian from the University of Illinois.
Founded in 1905, Liberty Life Insurance Co
. is licensed in 49 states and the District of Columbia.The company's LibertyDirect
unit markets insurance and complementary non-insurance products to customers of financial institutions and utilities.It primarily sells optional mortgage products nationwide through more than 1,000 financial institutions.Liberty's Agency division, its largest, markets a broad range of traditional and interest-sensitive life products through full-time career agents mainly in the Southeast.Liberty Life
is a subsidiary of Liberty Corp.
, (NYSE: LC) a holding company with operations in insurance and broadcasting headquartered in Greenville, S.C.