Business Strategy Book by Gartner Analyst Judy Carr and Workplace Scientist Charles Grantham Available Now Lake Buena Vista, Fla., Oct. 9, 2002 - Gartner, Inc. (NYSE: IT and ITB) announced today that Judy Carr, Gartner vice president and research director, and Charles Grantham, noted workplace scientist, have co-authored a groundbreaking book, "Consumer Evolution: Nine Effective Strategies for Driving Business Growth" (John Wiley & Sons and Gartner Press; ISBN: 0-471-21676-3; $29.95; September 2002).
Consumer psychology has dramatically shifted in recent years, and Carr
and Grantham contend that businesses must learn how to deliver value to the evolved consumer and develop business models that complement new consumer attitudes and behaviors.
"In today's economy, consumers and employees call the shots, not companies," said Carr
."Executives must understand the shifts in psychology that have put their customers and employees in the driver's seat and develop business strategies that cater to those shifts."
"Consumer Evolution" delivers examples of enlightened business activities such as Williams-Sonoma
, which hosts cooking demonstrations for customers, and Starbucks
, which has created an extended experience out of drinking coffee.
In "Consumer Evolution: Nine Effective Strategies for Driving Business Growth," Carr
and Grantham devote one chapter to each of the nine strategies for executives.
...As senior program director for Gartner EXP, Judy Carr, Ph.D., serves as an executive advisor to CIOs on such issues as technology management and technology integration, IT governance, work redesign, change management and organizational culture.She
is a contributor to GartnerG2
, the business growth research division at Gartner
, authors Gartner's Commentary on Government, and has played an active advisory role in many e-government initiatives.