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"We really grew by word of ...
"We really grew by word of mouth," said Joyce Kim, NYX's global director of product development.
"We're not asking them to give us good reviews," Joyce
"We're asking them to give us something really authentic, and to see that they love our products or that they enjoy the color payoff and it's working, that's what's satisfying," she
"We started seeing a lot of content obviously generated online through YouTube tutorials and hauls, overhauls, and reviews on products where people were really talking about NYX
said about the inspiration for the annual event.
Launched as a quick promo to catch summer 2014, now Joyce
said they'll now be around until people don't want them anymore."It's funny because if you were to show me a year ago somebody wearing blue lipstick, we would probably be like 'What the hell is going on right now?'" she
"But now it's so normal to see somebody rocking a blue lip, green lip, or even gray lip.
Beyond that, Joyce
said the brands aims to launch 200 to 300 shades a year within 20 products.
This year's release of their High Voltage Lipstick featured 22 shades, while an extension of their popular Butter Glosses, the Intense Butter Glosses, came out with 12 additional shades.
"We want to make sure that any person, any race, color, background, age is going to be able to find some shade that is going to work for their complexion," Joyce
"I grew up in Orange County ...
"I grew up in Orange County and used to drive by the Orange County Great Park in Irvine to get to work," says Joyce Kim, assistant vice president of product development for NYX Cosmetics.
How To Contour Like A Pro | Stranded NYC
Stranded spoke with Joyce Kim, NYX Global Director of Product Development, who suggests we "look at the face as an artist looks at his palette."
For those who are on a quest to achieve the type of symmetry that only really exists in cartoons and catwalks, Kim
advises that "to give the appearance of symmetry, shade in commonly focused areas like the bridge of the nose and cheekbones."
It can be as simple as this if you wish when it comes to contouring, but since every face is completely unique, Kim
recommends a little self-reflection prior to hitting the powder: "When contouring, you should first look at the face shape and assess what facial features to focus on.
An easy place to start is the temples and cheekbones, working from there over to the nose and jawline (once you've got a handle on things).
believes that contouring and highlighting should be used together when trying to achieve a flawless look, as "contouring is used to minimize the appearance of undesired areas and highlighting is for emphasizing areas.
Regardless of skin shades and preference, it's important to know that not everyone needs to highlight and contour in the same areas."
goes on to echo that "both are equally important, based on your skin tone.
Deep skin tones benefit from highlighting whereas fair skin tones benefit from contouring."
There is a wide range of products available for contouring, from creams to powders and pen-applicators.
Pen-applicators are seriously convenient, not to mention seamlessly portable and make creating straight, sharp lines a breeze.
If you're not confident applying cream products by blending with your fingers or a sponge, a powder compact is more up your alley.
suggests using a flat brush for a dramatic, high-definition look and an angled brush for a day-look or something more casual.
Here is Joyce Kim's
guide to the perfect chiseled cheekbone:
Joyce Kim, NYX Global ...
Joyce Kim, NYX Global Director of Product Development has some advice on the art of contouring.