Chairman & MD
followed in his
visionary fatherâ€™s footsteps and expanded the â€˜Joy Alukkasâ€™ name to a global level.
father Varghese Alukkas started his
first jewellery showroom in 1956 and since then Joy Alukkas
has made â€˜Joyalukkasâ€™ a household name in jewellery.
first step by setting up the jewellery showroom in UAE
in the year 1987, since then there has been no looking back.
Despite running a multi dollar retail gold and diamond jewellery business halfway across the world, Joy Alukkas
ear to the ground, his
finger on the pulse and his
feet on the ground.
The fact is Joy Alukkas
got to where he
is because he
never compromised with its corporate values and strongly believed that satisfied customers are the backbone of a company.
Joy Alukkas became the first jeweller in the Middle East to be awarded both the ISO 9001 and ISO 14001 certification and to be recognised by the Dubai government with the Dubai Quality Award under Trade category in 2008.
The Joyalukkas group
has received a long list of awards under his
It was due to his
vision that Joyalukkas CSR (Corporate Social Responsibility) efforts were given shape through unique business models.
Such an effort is the first of its kind by any jewellery retail chain.
For someone who has rarely â€" if ever â€" based his
decisions on the more modern management tools such as graphs, scales and projections, Joy Alukkasâ€™s meteoric rise is a role model of entrepreneurial grit and intuitive enterprise.
revolutionised retail jewellery trade in India by introducing training programs for his
employees and also created the concept of â€œwedding centreâ€ within the jewellery store.
Many a feather is attached to the success hat of Joy Alukkas
, including the opening of the worldâ€™s largest showroom and the first Diamond Cave in Chennai, India, considered the jewellery hub of India.
The phenomenal success of this showroom and this unique concept has proved his
foresight and business acumen.