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This profile was last updated on 1/19/14  and contains information from public web pages and contributions from the ZoomInfo community.

Joseph Akhtarzad

Wrong Joseph Akhtarzad?


Local Address: Los Angeles, California, United States
Video & Audio Center
1426 Wilshire Blvd.
Santa Monica, California 90403
United States

Company Description: VIDEO & AUDIO CENTER offers free shipping on nearly everything (everything over $49). We provide free standard ground shipping to all destinations in the...   more

Employment History


  • master's degree , electronics and electrical engineering
23 Total References
Web References
Video & Audio Center president ..., 12 July 2013 [cached]
Video & Audio Center president Joseph Akhtarzad unveils one of LG's LA9700 serie Video & Audio Center president Joseph Akhtarzad unveils one of LG's LA9700 series Ultra HD TVs at his Santa Monica store showroom.
Joseph Akhtarzad, Just One Touch/Video & Audio Center president, said that since launching the first Ultra HD model last year, TV revenue for the chain is up close to 25 percent, despite unit sales coming in slightly under the year prior.
In fact, Akhtarzad told TWICE that Video & Audio Center has not had to run many price promotions on any of the new Ultra HD TVs sold this year.
From left: Video & Audio Center co-president Joseph Akhtarzad, LG's John Taylor, Video & Audio Center co-president Mayer Akhtarzad, and corporate director Tom Campbell send off LG's LA9700 UHD TVs.
Video & Audio Center corporate director Tom Campbell, LG's John Taylor, and Video & Audio Center president Joseph Akhtarzad demonstrate one of LG's new LA9700 Ultra HD TVs to some young enthusiasts.
1004: Dealer of The Month Just One Touch/Video & Audio Center -, 1 Oct 2004 [cached]
One night, Joseph Akhtarzad, president and co-founder of Just One Touch, received a frantic phone call."If you don't get me a plasma TV tonight, I'm going to get a divorce," the woman said.Joseph thought she was kidding."I'm very serious," she said.She went on to explain that she and her husband had been fighting for six months over where and how to mount the TV.She was done fighting.She just wanted the TV.It was 7 p.m.Joseph helped her choose a TV over the phone and had it delivered and installed the next morning.She and her husband are still happily married.
Not every video and audio store will have the opportunity to save marriages, but some customers do take their systems that seriously; hence, so does Just One Touch.Whether it's a $4,000 home theater system or a $500,000 total home integration project, Just One Touch does whatever it takes to make the purchase and installation a unique and smooth experience.
It was 23 years ago when Joseph founded the Video & Audio Center retail store with his brother, Mayer.
"Our retail location drives business into the custom, especially high-end custom," says Joseph.
In fact, according to Joseph, there is a greater percentage of female clients than male.
"Women feel more comfortable in here than they do in larger retail stores," says Joseph.
Luckily, plasmas have a tendency to drive the sale of a full home theater system or at least a sound system, according to Joseph.He says that about 70-80 percent of people coming in for plasmas also end up purchasing a sound system, because it gives them more control.
"We want to make sure our employees are well educated and can learn and grow with the company," says Joseph.Joseph, for example, has a master's degree in electronics and electrical engineering.He went to school in London and came to the United States with his masters in electronics.He started his business by renting movies and computer games.Over time, people approached him asking for other retail products, such as answering machines, VCRs and TVs.One year, he went to the International Consumer Electronics Show and realized he could have any electronics in his store he wanted to sell."I followed it to the extreme to make sure I was on the cutting edge of my business," says Joseph.
"We never know what we're going to sell until we get there," says Joseph.
The manufacturers enjoy coming to the showroom to offer demonstrations, according to Joseph.
"The ideas, examples and tools available to us as a member of the CEDIA family have been some of the biggest resources in allowing us to develop and grow," says Joseph.
Joseph says another important association has been the Home Theater Specialists of America (HTSA).
And if it hadn't been for Joseph attending the CES show more than 20 years ago, there may not have been a Just One Touch.Staying in touch with the electronics industry helps the company maintain its well-trained staff and have information about new products before clients.Just One Touch is in a unique position in a growing industry, and it wants to stay that way.
"It's unique to have a retail location that supplies products when needed," says Joseph.
"Every time a customer comes to our showroom, they ask to see a job we've done," says Joseph . "We work with a lot of high-end homeowners who don't want people walking through their house.
Joseph Akhtarzad, vice ..., 11 July 2013 [cached]
Joseph Akhtarzad, vice president and co-owner of Video & Audio Center's three LA-area stores, said, "With LG's launch of the first 84-inch Ultra HD TV in our Los Angeles store, we immediately recognized that consumers were hungry for the type of entertainment experience Ultra HD delivers.
In a statement Joseph ..., 17 May 2013 [cached]
In a statement Joseph Akhtarzad, co-owner of Video & Audio Center, said, "The advent of the new Sony Xperia Tablet Z with Sony's most incredible new 4K Ultra HDTVs at Video & Audio Center marks another milestone for us and Sony."
Joseph Akhtarzad, vice ..., 25 Oct 2012 [cached]
Joseph Akhtarzad, vice president and co-owner of Video & Audio Center's three LA-area stores, said, "Ultra High Definition is a very significant development, a high-end product catering to a high-end consumer who demands the ultimate home entertainment experience.
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