It's possible that these wacky fan behaviors are related to the superstitious actions some athletes take in attempt to improve their luck said Joshua Shuart, chairman of Sacred Heart University's department of marketing and sport management.
pointed out that many athletes do things like growing beards or eating certain foods because they think the behavior is lucky.
Adopting their own rituals is a way that fans can feel like they're part of a team that they're not actually a member of.
"It all comes down to fan identification," Shuart
said this fan identification isn't limited to rituals and extends to language as well, with many sports fans referring to their team as "we."
Think about it.
How many times have you used the phrase "We won" when your favorite team scored a victory?
This behavior is known as BIRGing or "Basking In Reflected Glory," Shuart
Of course, if your team loses, that's another story.
"When they lose, we remove ourselves from the equation entirely and say things like `They're terrible,' " Shuart
This is known as CORFing, or Cutting Off Responsibility for Failure.
"It's not even a conscious thing," Shuart