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Wrong Joshua Shuart?

Joshua A. Shuart

Chair, Department of Marketing and Sport Management

Sacred Heart University

HQ Phone:  (203) 371-7999

Direct Phone: (203) ***-****direct phone

Email: s***@***.edu

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Sacred Heart University

5151 Park Avenue

Fairfield, Connecticut,06432

United States

Company Description

Sacred Heart University, the second-largest Catholic university in New England, offers more than 40 undergraduate, graduate and doctoral programs on its main campus in Fairfield, Connecticut, and satellites in Connecticut, Luxembourg and Ireland. Approximately... more.

Find other employees at this company (3,084)

Web References(13 Total References)


Staff Directory - Sacred Heart

sacredheart.prestosports.com [cached]

Joshua Shuart
Faculty Athletic Representative (203)416-3601 shuartj@sacredheart.edu


amafairfieldcounty.org

You'll hear from Ian Gomar, President of Shaquille O'Neal Consumer Products, Nick Griffith, VP Marketing Americas from Octagon, and Josh Shuart, Chair of the Department of Marketing and Sports Management at Sacred Heart University.


www.greenwichtime.com

"It's a pretty cliched term these days, but athletics is the front porch of the university," says Professor Joshua Shuart, chair of marketing and sport management at Sacred Heart University.
Shuart, who earned his doctorate in sport management from UConn in 2002, sees an added bonus: "This is, by proxy, making my degree more valuable."


www.thesportjournal.org

Submitted by: Peter A. Maresco and Joshua A. Shuart - Sacred Heart University


cmf.newstimes.com

It's possible that these wacky fan behaviors are related to the superstitious actions some athletes take in attempt to improve their luck said Joshua Shuart, chairman of Sacred Heart University's department of marketing and sport management.
He pointed out that many athletes do things like growing beards or eating certain foods because they think the behavior is lucky. Adopting their own rituals is a way that fans can feel like they're part of a team that they're not actually a member of. "It all comes down to fan identification," Shuart said. Shuart said this fan identification isn't limited to rituals and extends to language as well, with many sports fans referring to their team as "we." Think about it. How many times have you used the phrase "We won" when your favorite team scored a victory? This behavior is known as BIRGing or "Basking In Reflected Glory," Shuart said. Of course, if your team loses, that's another story. "When they lose, we remove ourselves from the equation entirely and say things like `They're terrible,' " Shuart said. This is known as CORFing, or Cutting Off Responsibility for Failure. "It's not even a conscious thing," Shuart said.


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