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This profile was last updated on 11/7/14  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Joshua Shuart

Wrong Prof. Joshua Shuart?

Employment History

11 Total References
Web References
"It's a pretty cliched term these ... [cached]
"It's a pretty cliched term these days, but athletics is the front porch of the university," says Professor Joshua Shuart, chair of marketing and sport management at Sacred Heart University. Shuart, who earned his doctorate in sport management from UConn in 2002, sees an added bonus: "This is, by proxy, making my degree more valuable."
IJSMS, 1 Jan 2007 [cached]
Joshua Shuart, Sacred Heart University, CT
It's possible that these wacky fan ..., 4 Feb 2012 [cached]
It's possible that these wacky fan behaviors are related to the superstitious actions some athletes take in attempt to improve their luck said Joshua Shuart, chairman of Sacred Heart University's department of marketing and sport management.
He pointed out that many athletes do things like growing beards or eating certain foods because they think the behavior is lucky. Adopting their own rituals is a way that fans can feel like they're part of a team that they're not actually a member of.
"It all comes down to fan identification," Shuart said.
Shuart said this fan identification isn't limited to rituals and extends to language as well, with many sports fans referring to their team as "we."
Think about it. How many times have you used the phrase "We won" when your favorite team scored a victory? This behavior is known as BIRGing or "Basking In Reflected Glory," Shuart said.
Of course, if your team loses, that's another story.
"When they lose, we remove ourselves from the equation entirely and say things like `They're terrible,' " Shuart said.
This is known as CORFing, or Cutting Off Responsibility for Failure.
"It's not even a conscious thing," Shuart said.
Dr. Joshua Shuart, the chair ..., 6 Dec 2011 [cached]
Dr. Joshua Shuart, the chair of the marketing and sports management department at Sacred Heart, said that the owners felt they couldn't "continue to lose money by giving up such a high percentage of the revenue."
Submitted by: Peter A. Maresco and ..., 1 Jan 2008 [cached]
Submitted by: Peter A. Maresco and Joshua A. Shuart - Sacred Heart University
Shuart, J., & Maresco, P. (2006).
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