According to Joshua Poole, account director of global retail leisure and luxury sales for Starwood Hotels & Resorts Worldwide, the company chose to sponsor this Trendsetter Award because it believes in supporting agents who go the extra mile and come up with innovative ways to make customer experiences better.
"We all learn by example, and in today's ever-changing travel environment, learning from peers and adapting new ideas is essential for survival," said Poole
, we know that innovation is a necessity for future success and … we truly hope that the efforts of the Trendsetter winners will offer ideas and inspiration to fellow travel professional colleagues that can only elevate the business level of the entire profession."
said that Starwood Hotels & Resorts
is fully aware of the value of travel professionals to its business - providing its properties with loyal, high-yield customers.
For that reason, Starwood
continues to invest every year in new travel professional initiatives.
"Our dedicated travel professional website, Starwood Pro.com, offers access to information on all of our 1,000 properties in 100 countries," said Poole
"It also provides details on all commissionable special offers, and it provides booking access for those who prefer online booking methods."
In addition, the StarwoodPro site is home to the company's travel professional learning and development program, ProLearning
"Graduates of the first module of that program earn exclusive access to our travel professional rate plan - called STARPRO - which offers industry rates starting at $69 a night for our StarwoodPros," said Poole