"We look for people who are going to create excitement, who people want to come out and see," said Joshua Bassett, 27, The Edge's promotions director.
Besides having top-notch entertainment, Bassett
said The Edge
strives for a smooth-running show that always starts on time and prioritizes safety in the crowd.
said that while selling out shows is always nice, it's his
hope to make the concert a well-known music event in the Valley for years to come.
"My personal goal is to brand Third Thursdays and make it more of an event, rather than it just be about the bands," Bassett
said."It's kind of like (the First Friday art walk in) downtown (Phoenix).You don't care who the artists are or whatever, it's just an event you want to be a part of, and we want Third Thursdays to be just like that.We want people to get in their cars and go to Tempe Marketplace every Third Thursday because they know some great rock n' roll music will be going on."
Bands who are interested in playing Third Thursday may contact Bassett