"These concept tires reimagine the role that tires may play in the future," said Joe Zekoski, Goodyear's senior vice president and chief technical officer.
"We envision a future in which our products become more integrated with the vehicle and the consumer, more environmentally friendly and more versatile."
The tires are not ready to be released, but Zekoski
said they are a sneak peek of what will likely be coming to the product line.
"It is more important than ever for us to stay firmly rooted in our market-back innovation process, which calls on us to focus on, and anticipate, the rapidly evolving needs of our customers," said Zekoski