Chief Information Officer
Joseph Poulose is Chief Information Officer for the Inter/Media Companies and oversees InfoTech Development™, the organization's new technology unit.
mission is to design cutting-edge reporting and analytic tools for media, advertising, marketing and retail sales.
Poulose spent 10 years at Carat USA, rising from software engineer to systems engineer to information technology manager.
served both the agency itself and provided a technology interface with many of Carat USA
He has also served as an application layer architect for Lamps Plus in Chatsworth, CA.
In addition to developing new analytic tools and systems, Poulose
will be working to enhance Inter/Media's
already-acclaimed proprietary technologies Accutrak®, used to evaluate efficient and smart media buying strategies for media optimization with both product sales and lead generation; IQ Plus™, which optimizes media and retail distribution, and MTrak™
, an optimization tool that enables Inter/Media's TV, radio and print affiliates to evaluate and maximize per-inquiry campaigns where advertisers and media share in the revenue from sales and leads generated by the effort.
job as maximizing automation and creating new one-touch methods that give the account managers and the clients less time on assembling and analyzing information and more time on revenue-generating strategy and tasks.