Joe Bayen, head of ICS Mobile
The new app, formerly codenamed ProjectX, has been approved by Apple, and it will help apps spread among friends and families in an organic way, said Joe Bayen, the chief executive of ICS Mobile.
has generated a community of more than 10 million users who go to the site on a daily basis to get paid apps for free in one-time promotional deals.
But it's the kind of site that Apple
tolerates but doesn't really like, because this is the sort of site that developers could use pay to boost their apps in the App Store.
prefers apps to get to the top of the charts from people finding them on their own, not paid promotions.
"With close to a million iOS apps, discovery has become a major challenge for both end-users and developers," Bayen
aims to simplify the tedious task of sifting through the AppStore by not only allowing users to easily share their app knowledge with each other, but also making accessible the app knowledge of experts in various industries."
said that the AppXchange
will introduce a compelling twist on the app discovery problem that has plagued developers.
AppExchange, celebrities, Joe Bayen
, mobile apps