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This profile was last updated on 4/24/13  and contains information from public web pages and contributions from the ZoomInfo community.

Joseph G. Albonetti

Wrong Joseph G. Albonetti?

Founder

LatinoLandia USA
17595 Harvard Ave. Suite C5000
Irvine, California 92614
United States

Company Description: We help companies begin their programs, expand them, and refine them. Whatever a brand's current penetration of the market, we provide the expertise to bring it to...   more
Background

Employment History

  • President
    LatinoLandia USA
  • President
    LatinoLandia
  • President and Chief Executive Officer
    LatinoLandia

Board Memberships and Affiliations

Education

  • Brown University
  • MBA thesis
    University of Miami
16 Total References
Web References
THINK Together - Board of Directors
thinktogether.org, 18 Dec 2011 [cached]
Joseph Albonetti Founder Latinolandia USA
Joseph Albonetti, president ...
austincar.autodjmix.net, 20 Sept 2008 [cached]
Joseph Albonetti, president of LatinoLandia, said Cantu "brings a fresh and aggressive ...
Joe Albonetti ...
www.leadsocal.com, 9 April 2007 [cached]
Joe Albonetti
...
Joe Albonetti, President & CEO, LatinoLandia, USA
Across a distinguished career in national, international, and U.S. Hispanic advertising and marketing, Joe Albonetti has benefited businesses with strategic leadership on a broad spectrum of categories, particularly food.Albonetti began in Latin America on such accounts as Coca-Cola, and he has since worked in major markets throughout the nation, gaining a deep understanding of the U.S. supermarket industry.From research to marketing positioning and advertising, he has served such food producers as Florida Crystals Natural Sugar, Sunkist fresh fruit, and the world's largest food marketer, Nestlé USA.Among the many well-known Nestlé packaged goods brands he directed for the U.S. Hispanic market are Libby's Juicy Juice, Nestlé Crunch, Nestea, and Nescafé coffee.Albonetti founded LatinoLandia USA in 2002 to help companies leverage sales to the growing Hispanic segment with integrated Spanish-language communications programs, including advertising, promotions, Public Relations, grassroots events, and interactive.Among its food accounts are Del Taco, the nation's second-largest Mexican food restaurant chain, Nong Shim America, Inc., maker of the world's most popular Ramyun noodle soup, Emerald Balance, the ultimate whole body Superfood, and María Elena's Aguas Frescas.Creative accolades he and the agency have garnered include Hispanic Marketing Awards from Advertising Age, Gold Addys, national Latino Marketing Awards, and the coveted CLIO.Albonetti is a native of Cincinnati, Ohio and a graduate of Brown University, and he frequently serves as a guest lecturer at colleges and a panelist at industry seminars.He also made his mark on the academic understanding of the field with his MBA thesis at the University of Miami.
THINK Together: Board of Directors
www.thinkoc.org, 5 June 2004 [cached]
Joseph AlbonettiFounder, LatinoLandia USA
In the News
www.ecollege.com, 20 April 2005 [cached]
According to LatinoLandia USA President, Joseph Albonetti, even though most school-age Hispanics become proficient in English, it is still important for companies to reach out to them in Spanish."No matter if their heritage is Mexican, Colombian, Cuban or Puerto Rican, Latinos generally maintain very close ties to their families and their culture," Albonetti explains.
"About two-thirds of Hispanics prefer Spanish at home," he adds, "although most speak English at work or school.
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