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THINK Together - Board of Directors
austin car Pages
Joseph Albonetti president of LatinoLandia said Cantu abrings a fresh and aggressive ...brnbspNew Laws That Could Throw a Wrench in Your BusinessTheStreet.com-Feb 1 2008So far Mercury car dealers are still safe.Keep your employees toxin-free.
Joe Albonetti ...
...Joe Albonetti, President & CEO, LatinoLandia, USA
Across a distinguished career in national, international, and U.S. Hispanic advertising and marketing, Joe Albonetti
has benefited businesses with strategic leadership on a broad spectrum of categories, particularly food.Albonetti began in Latin America on such accounts as Coca-Cola, and he has since worked in major markets throughout the nation, gaining a deep understanding of the U.S. supermarket industry.From research to marketing positioning and advertising, he has served such food producers as Florida Crystals Natural Sugar, Sunkist fresh fruit, and the world's largest food marketer, Nestlé USA.
Among the many well-known Nestlé packaged goods brands he
directed for the U.S. Hispanic market are Libby's Juicy Juice, Nestlé Crunch, Nestea, and Nescafé coffee.Albonetti founded LatinoLandia USA in 2002 to help companies leverage sales to the growing Hispanic segment with integrated Spanish-language communications programs, including advertising, promotions, Public Relations, grassroots events, and interactive.
Among its food accounts are Del Taco
, the nation's second-largest Mexican food restaurant chain, Nong Shim America, Inc.
, maker of the world's most popular Ramyun noodle soup, Emerald Balance, the ultimate whole body Superfood, and María Elena's Aguas Frescas.Creative accolades he
and the agency have garnered include Hispanic Marketing Awards from Advertising Age, Gold Addys, national Latino Marketing Awards, and the coveted CLIO.Albonetti is a native of Cincinnati, Ohio and a graduate of Brown University, and he frequently serves as a guest lecturer at colleges and a panelist at industry seminars.He
also made his
mark on the academic understanding of the field with his
MBA thesis at the University of Miami
THINK Together: Board of Directors
Joseph AlbonettiFounder, LatinoLandia USA
In the News
According to LatinoLandia USA President, Joseph Albonetti, even though most school-age Hispanics become proficient in English, it is still important for companies to reach out to them in Spanish."No matter if their heritage is Mexican, Colombian, Cuban or Puerto Rican, Latinos generally maintain very close ties to their families and their culture," Albonetti explains.
"About two-thirds of Hispanics prefer Spanish at home," he
adds, "although most speak English at work or school.