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Wrong Jorge Villar?

Mr. Jorge E. Villar

President and Founder


Direct Phone: (813) ***-****       

Email: j***@***.com

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4805 Independence Parkway Suite 250

Tampa, Florida 33634

United States

Company Description

RME360 is a fully integrated marketing and lead generation service provider that merges yesterday's tried-and-true marketing strategies with today's advanced technologies. The company provides data-driven solutions to professionals in the financial servic ... more

Find other employees at this company (80)

Background Information


Board Member
LeadingResponse , LLC.

Partner and Founder
RME Electric Corporation


Marketing Communications

The University of South Florida

Web References (30 Total References)

About RME360 - Marketing Solutions for Over 20 Years [cached]

RME owes 20 years of success to what our president, Jorge Villar, calls "an accidental discovery. In 1994, Villar was working for a direct marketing company in Clearwater, FL. He was asked to speak at a Chamber of Commerce event and there he was approached by a financial advisor who needed effective marketing and lead generation solutions.

The biggest challenge he and others in his investment firm faced was that prospects were guarded when it came to trusting someone else to help them make financial decisions. Their firm wanted prospects to visit the office, but Villar found it odd that prospects who didn't yet trust these advisors would be expected to take such a big step. He took the advisor's concern back to his office, designed a creative and personalized invitation package and proposed the idea of having prospects meet the advisor halfway in a more comfortable, neutral location. What type of location could it be? Here comes the accidental discovery: the advisor's brother-in-law managed several Red Lobster restaurants in the area and Villar thought that would be a neutral location that could help prospects meet advisors halfway.
Villar mailed 5,000 invites for this advisor and 350 people called in to RSVP. That's right: RME's first mailing had a 7% response rate! The advisor had to hire two receptionists to handle the RSVPs and the coordination of the event. "What was amazing to us was the discovery that the food and the neutral site of the restaurantwas ideal. We built our company on that first single mailing," Villar said. A year and half later, after Villar left his old direct mail company and opened RME, his new company had acquired over 400 advisor clients who had heard of the dinner seminar concept and wanted to try it. Those advisors who, prior to working with RME, had struggled with getting in front of prospects 55 and older with money to invest and retirement questions answered now had a lead generation solution that changed the way they did business. Click Here to view our 20-year company timeline
The Past 20 Years: What Has Changed in Marketing and For RME360
"The formula of why people respond to direct mail hasn't changed; if anything, we have validated the formula over and over again with our business model," Villar said. But, as he noted, what has changed is how direct marketers grab the attention of consumers in the mailbox. Villar's answer to that? A combination of technology, appealing graphics and compelling copy.
"We help position our clients as trusted subject matter experts who can bring a calming voice in their local markets," Villar said.
Instead, they'll meet you halfway," Villar said. "After 485,000 events and over 17 million attendees, we have the data, the proof that that dynamic hasn't changed."
We also know that there is security in numbers. Seminar attendees feel more comfortable in a full restaurant with others who share their concerns. With hotels or meetings rooms, attendees know the door shuts behind them. "When they receive the invitation, they visualize a podium and chairs lined up as if they're being spoken to," Villar said.

Our Team - The Financial Marketing Team at RME360 [cached]


Jorge is one of the original founders of RME360 and is the creator of the Seminar Success marketing program. Under Jorge's leadership, RME360 developed the original sales process, the invitations and the concepts for the "social" neighborhood dinner events. Jorge is a recognized speaker at numerous national marketing events across the country.

Social Event Marketing Has Undeniable Prospecting Power [cached]

By Jorge Villar

Jorge Villar
Jorge Villar Jorge is the founder and president of RME360, the direct marketing arm of LeadingResponse, and is the creator of the Seminar Success® marketing program. Under Jorge's leadership, RME360 developed the original sales process, the invitations and the concepts for the "social" neighborhood dinner events. Jorge is a recognized speaker at numerous national marketing events across the country.

by Academy Guest Blogger, Jorge ... [cached]

by Academy Guest Blogger, Jorge Villar, President of RME360

he 2011 research shows that despite direct mail's reputation for being "old school" or expensive, it is the top choice of U.S. consumers for the receipt of brand [Read more...] about Is Direct Mail "Old School"?
Filed Under: Law Firm MarketingTagged With: 2011 Channel Preference Study, Direct Mail, Epsilon Targeting, Jorge Villar, Marketing, Practice Management, Response Mail Express, RME
New Advance Care Planning Video: For Your Clients & Community

Covenant Group 5 Tips to Manage Your Online Presence - Covenant Group [cached]

Jorge Villar is a sought-after keynote speaker and founder of Response Marketing Excellence, a financial marketing firm in Tampa, FL

By Jorge Villar|February 27th, 2014|Brand Management, Resource Management|0 Comments
About the Author: Jorge Villar
Jorge Villar Villar is one of the original founders of RME and is the creator of the Seminar Success® marketing program. Under Jorge's creative leadership, RME developed the original invitations and concepts for the "social" neighborhood dinner events. His marketing programs have now generated more than $600 million in sales for RME clients over the last 19 years. Jorge is a recognized and sought-out speaker and presenter at numerous national marketing events and also at many financial advisor conferences across the country.

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