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This profile was last updated on 4/1/15  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and President

Response Mail Express
4910 Savarese Circle
Tampa , Florida 33634
United States

Company Description: Response Mail Express (RME) is a direct mail marketing company located in Tampa, Florida with over 125 employees and occupies over 75,000 square feet of office and...   more
Background

Board Memberships and Affiliations

Education

  • Marketing Communications
    The University of South Florida
28 Total References
Web References
JORGE ...
www.responsemail.com, 1 April 2015 [cached]
JORGE VILLAR
...
JORGE VILLAR
President/Founder
...
Jorge is one of the original founders of RME360 and is the creator of the Seminar Success marketing program. Under Jorge's leadership, RME360 developed the original sales process, the invitations and the concepts for the "social" neighborhood dinner events. Jorge is a recognized speaker at numerous national marketing events across the country.
Leading Response - Our Vision
www.leadingresponse.com, 17 Mar 2015 [cached]
JORGE VILLAR, Founder, RME
...
Jorge Villar >
RME - Meet Our Executives and The Financial Marketing Team
www.rmenet.com, 1 April 2015 [cached]
Jorge Villar
Founder & President
Villar is one of the original founders of RME and is the creator of the Seminar Success® marketing program. Under Jorge's creative leadership, RME developed the original invitations and concepts for the "social" neighborhood dinner events. His marketing programs have now generated more than $600 million in sales for RME clients over the last 17 years. Jorge is a recognized and sought-out speaker and presenter at numerous national marketing events and also at many financial advisor conferences across the country. Jorge studied Marketing Communications at The University of South Florida and is the son of an ex-professional Jai-Alai player.
...
Jorge Villar, Founder & President
RME owes 20 years of success ...
www.responsemail.com, 1 April 2015 [cached]
RME owes 20 years of success to what our president, Jorge Villar, calls "an accidental discovery. In 1994, Villar was working for a direct marketing company in Clearwater, FL. He was asked to speak at a Chamber of Commerce event and there he was approached by a financial advisor who needed effective marketing and lead generation solutions.
The biggest challenge he and others in his investment firm faced was that prospects were guarded when it came to trusting someone else to help them make financial decisions. Their firm wanted prospects to visit the office, but Villar found it odd that prospects who didn't yet trust these advisors would be expected to take such a big step. He took the advisor's concern back to his office, designed a creative and personalized invitation package and proposed the idea of having prospects meet the advisor halfway in a more comfortable, neutral location. What type of location could it be? Here comes the accidental discovery: the advisor's brother-in-law managed several Red Lobster restaurants in the area and Villar thought that would be a neutral location that could help prospects meet advisors halfway.
Villar mailed 5,000 invites for this advisor and 350 people called in to RSVP. That's right: RME's first mailing had a 7% response rate! The advisor had to hire two receptionists to handle the RSVPs and the coordination of the event. "What was amazing to us was the discovery that the food and the neutral site of the restaurantwas ideal. We built our company on that first single mailing," Villar said. A year and half later, after Villar left his old direct mail company and opened RME, his new company had acquired over 400 advisor clients who had heard of the dinner seminar concept and wanted to try it. Those advisors who, prior to working with RME, had struggled with getting in front of prospects 55 and older with money to invest and retirement questions answered now had a lead generation solution that changed the way they did business. Click Here to view our 20-year company timeline
The Past 20 Years: What Has Changed in Marketing and For RME360
"The formula of why people respond to direct mail hasn't changed; if anything, we have validated the formula over and over again with our business model," Villar said. But, as he noted, what has changed is how direct marketers grab the attention of consumers in the mailbox. Villar's answer to that? A combination of technology, appealing graphics and compelling copy.
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"We help position our clients as trusted subject matter experts who can bring a calming voice in their local markets," Villar said.
...
Instead, they'll meet you halfway," Villar said. "After 485,000 events and over 17 million attendees, we have the data, the proof that that dynamic hasn't changed."
We also know that there is security in numbers. Seminar attendees feel more comfortable in a full restaurant with others who share their concerns. With hotels or meetings rooms, attendees know the door shuts behind them. "When they receive the invitation, they visualize a podium and chairs lined up as if they're being spoken to," Villar said.
JORGE ...
www.responsemail.com, 13 June 2014 [cached]
JORGE VILLAR
...
JORGE VILLAR
President/Founder
...
Jorge is one of the original founders of RME360 and is the creator of the Seminar Success® marketing program. Under Jorge's leadership, RME360 developed the original sales process, the invitations and the concepts for the "social" neighborhood dinner events. Jorge is a recognized speaker at numerous national marketing events across the country.
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