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Wrong Jorge Camino?

Jorge Camino


JC Consulting & Integrity Real Estate

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JC Consulting & Integrity Real Estate

Background Information

Employment History

Senor Frog


Integrity Real Esate

Position, Latin American Division

McDonald's Corporation

Chief Operating Officer

Grupo Anderson

Web References (10 Total References)

Risotto's managing director ... [cached]

Risotto's managing director Jorge Camino blamed the economy for the closure, which also included the Risotto's in El Paso.

"Sales kept on decreasing," Camino said.

After trying to find the owner ... [cached]

After trying to find the owner Jorge Camino, his attorney called and said the closure is directly linked to the failing economy, which couldn't get out of the red.

Jorge Camino, founder and ... [cached]

Jorge Camino, founder and president of Risotto's MedRim Bistro, actually expanded this year, which he said was "like defying gravity."

He opened his first El Paso restaurant at 9830 Gateway North on Nov. 17. His Las Cruces restaurant, which opened in October 2007 in the parking lot of the Mesilla Valley Mall, has seen its sales increase 30 percent since October compared with last year.
Camino said he expects that his Las Cruces restaurant will continue to exceed the national trend, but he's unsure what to expect in El Paso. "We've been open only five weeks (in El Paso) so it's hard to tell, but we're happy with our volumes, even though our marketing has been limited," he said.
During a recession, restaurants feel the effects immediately, Camino said. "It's leisure money and it's what people cut down on," he said.
Camino said he plans to fight the recession by concentrating on the basics -- providing good food at a value price with good service.
Camino said he still plans to open two more El Paso restaurants in 2009.
This was "definitely a challenging year," he said.

The total donation of $200,000 was ... [cached]

The total donation of $200,000 was given to thank soldiers for their military service, company founder and President Jorge Camino said.

Risotto's opened its first El Paso location on Nov. 17 at 9830 Gateway North in a building that once housed a Carino's restaurant. The new restaurant employs about 100 people.
"Many of our current guests are soldiers and this is our way of thanking them for their patronage and patriotism," Camino said in a news release.
Camino opened his first Risotto's in October 2007 in Las Cruces, 510 S. Telshor in the parking lot of the Mesilla Valley Mall.

var requestedWidth = 0; > if(requestedWidth ... [cached]

var requestedWidth = 0; > if(requestedWidth Jorge Camino has opened Risotto's MedRim Bistro at 9830 Gateway North in Northeast El Paso. He hopes the eatery, in the former Carino's restaurant building, will be the springboard for a national chain. (Ruben R. Ramirez / El Paso Times) if(requestedWidth > 0){ document.getElementById('articleViewerGroup').style.width = requestedWidth + "px"; document.getElementById('articleViewerGroup').style.margin = "0px 0px 10px 10px"; } >EL PASO -- El Pasoan Jorge Camino has some big plans for his new concept, Risotto's MedRim Bistro.

He recently opened his first El Paso restaurant, has plans to open two more in 2009 and wants to eventually expand regionally or maybe even nationally.
Camino, a 49-year-old Mexico City native who has extensive international experience in the restaurant industry, opened his first El Paso restaurant on Nov. 17 at 9830 Gateway North in a building that once housed a Carino's restaurant. His 6,200-square-foot restaurant in Northeast El Paso employs 100 people.
He debuted his MedRim Bistro concept when he opened his Las Cruces restaurant in October 2007 at 510 S. Telshor in the parking lot of the Mesilla Valley Mall.
The idea was to test the concept and perfect it in Las Cruces and then expand to El Paso and possibly beyond, Camino said.
Camino said the Borderland offers a "backdoor" entry point into the U.S. restaurant market.
"If we had started in Chicago, we'd be dead," he said. "There's just too much turnover and too much competition."
Camino said his concept uses the Mediterranean Rim as a "culinary playground."
"Obviously, the plans were in the works to expand" before the current economic crisis hit, Camino said.
Business has been "very good" so far in El Paso, "considering we had a soft opening," he said.
Alan Simpson, president of the El Paso-based Silver Streak hamburger chain and former president of both the El Paso and Texas restaurant associations, said that Camino "may be on to something" with his Mediterranean concept.
The best way to succeed in a "very competitive" restaurant industry, Simpson said, is to have a "unique concept where you're Jorge Camino, founder and president of Risotto's MedRim Bistro, hopes to expand his restaurant concept, which will borrow foods from cultures surrounding the Mediterranean Sea.
Camino worked for McDonald's Latin American Division for four years, and after that owned nine McDonald's franchises in Cancun, Mexico, for about six years.
From 1995 through 2006, he was co-owner and chief operating officer for Grupo Anderson, a Mexico-based company that sold licensing agreements for Señor Frog's and Carlos & Charlie's restaurants. At one point, he oversaw 61 restaurants in Mexico and seven other countries. He sold his ownership stake in 2006 "to do this project," he said.
"No one has taken the Mediterranean category," Camino said. "It's all Mexican, American, Italian, Chinese."
If he had gone to a larger market to test his concept, he said, it would have taken "millions of dollars" to launch.
Las Cruces provided the perfect market, he said, to test Risotto's MedRim Bistro because of New Mexico State University, the city's large retiree population and its largely Hispanic demographic.
His next step is to open two more restaurants in El Paso next year and see how they do. If they succeed, he'll start expanding to regional cities such as Albuquerque, Denver, Houston, San Antonio and Austin.
"There's a wide range of alternatives of where to take the concept" next, Camino said.
"I have a concept that works," he said.
Owner and President Jorge Camino plans to open two more in El"Paso next year and eventually expand regionally and possibly nationally.

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