Pompeu Fabra University
Jordi Xifra, is Professor of Public Relations at the Department of Communication of Pompeu Fabra University (Barcelona, Spain).
has published more than 10 books in Spanish about theory, strategy, and tactics of public relations as well as on lobbying and issues management.
also has published or co-published over 30 refereed journal articles.
He is the co-editor of Public Relations Inquiry (SAGE Publications) the new academic journal on public relations that will be launched in January 2012.
main research fields are public relations theory, public diplomacy and influence groups' communication (lobbying and think tanks' communication strategies).
In 2004, Professor Xifra co-founded the AIRP (Spanish Association of Public Relations Research) and was the first AIRP President (2004-2009).