Maroon 5's manager Jordan Feldstein revealed Thursday (Nov. 6) at the Billboard and Hollywood Reporter Film & TV Music Conference that the band's song "Sugar" is set to be featured in a new Nissan campaign Nov. 18.
"We just want to see Maroon
in every car commercial," joked Feldstein
, when asked whether fans would see Maroon 5 dancing like the computer-generated hamsters do in recent Kia commercials.
expects similar success for "Sugar," from the album V, which was released earlier this year.
continued on the importance of working with brands to get his
band and their music out there, saying, "We're all fighting for visibility all the time, and in the music marketplace, it's just a constant glut of records, and how do you stand out?
The new campaign with Nissan
was a natural choice, Feldstein
said, "with them being the sponsor of The Voice.