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2016-08-04T00:00:00.000Z

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Wrong Jonathan Mildenhall?

Mr. Jonathan Mildenhall

Chief Marketing Officer

Airbnb Inc

Direct Phone: (415) ***-****       

Email: j***@***.com

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Airbnb Inc

888 Brannan Street

San Francisco, California 94103

United States

Company Description

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world - online or from a mobile phone. Whether an apartment for a night, a ... more

Find other employees at this company (6,077)

Background Information

Employment History

Vice President, Global Advertising Strategy and Creative Excellence

The Coca-Cola Company

Head of Strategy

Mother Agency

Account Management Roles

TBWA\Chiat\Day

Account Management Roles

Howell Henry Chaldecott Lury

Account Management Roles

Bartle Bogle Hegarty

Owner

Looks Can Kill

Solutions Architect

Teradata Corporation

Personal and Business Banker

Citizens Bank

Sales Assistant

Amoskeag Beverages Inc

Affiliations

Board Member
The Ad Council

Co-founder and Board Member
//www.thecommunicationexchange.org/

Co-founder and Board Member
//www.ccmconnection.com/

Board Member
TalentSky Inc

Board Member
Hornergraphic

Board Member
Center for Excellence in Advertising

Board Member
Effie Worldwide Inc

Co-Chair of the Ethnic Diversity Committee
IPA

Non-Executive Trustee
Arts & Business Limited

Education

MMU Business School

Advertising ethnic diversity initiative

Institute for Practitioners

BBA with high distinction

finance and business information technology

University of Michigan

Honorary Doctorate Degree

Manchester Metropolitan University Business School

Honorary Doctorate degree

Business Administration

Manchester Metropolitan University

MBA

Stanford Graduate School of Business

MD

former MD TBWA

advertising agency

Web References (199 Total References)


Jonathan Mildenhall, the ...

www.campaignasia.com [cached]

Jonathan Mildenhall, the Airbnb CMO and former colleague of Clark's at Coca-Cola, was much gloomier, posting this in response to her tweet:

...
- Jonathan Mildenhall (@Mildenhall) November 9, 2016
Also clearly taken aback by the result was Facebook's vice president of global marketing solutions Carolyn Everson, who confessed she hadn't expected Trump to win.
She wrote, in part of a longer post: "I want to believe that Trump won because there is a large number of people feeling disenfranchised, feeling lost as the world moves on.


TalentSky | About

www.talentsky.com [cached]

Jonathan Mildenhall Headshot

...
Jonathan Mildenhall
Jonathan Mildenhall Headshot Advisor
...
Jonathan Mildenhall
Advisor
Jonathan is one of the world's most gifted and renowned minds in marketing and business strategy. Named to Advertising Age's Creativity 50 in 2012 for his work at Coca-Cola, Jonathan also helped Coke win the 2013 Cannes Lions Creative Marketer of the Year award. He joins TalentSky as a member of the Advisory Board, where he offers his unparalleled insights into brand communication strategy, development, and execution.
Jonathan's career story has been nothing short of remarkable. For sixteen years, he worked at some of the world's greatest independent and network advertising agencies, where he was the creative steward behind many of the most recognizable and valuable brands in the world. In 2007, Jonathan joined Coca-Cola where he served as the VP of Global Advertising Strategy and Content Excellence, and in 2014, he was named Chief Marketing Officer at Airbnb.


- Jonathan Mildenhall, CMO, ...

co.agencyspotter.com [cached]

- Jonathan Mildenhall, CMO, Airbnb


I asked Airbnb's CMO and NY ...

co.agencyspotter.com [cached]

I asked Airbnb's CMO and NY AdClub's Marketer of the Year, Jonathan Mildenhall, about great branding and he immediately replied that:

...
Mildenhall also talked more about the cultural truth and value proposition components, offering "As the human race yearns for greater meaning.


Jonathan Mildenhall is ...

www.adnews.com.au [cached]

Jonathan Mildenhall is Airbnb's first global CMO. He joined 18 months ago from Coca-Cola where he was SVP of integrated marketing communication and design excellence. Originally from the UK, he spent 16 years in ad agencies including BBH and London's indie hotshop Mother before going client side.

Mildenhall is tasked with realising Airbnb's stated aim to become a global "super brand" akin to Nike, Disney and Apple.
"These incredible brands have developed an ideology that transcends the category. The number one criteria is that we'll become this brand that defines the next generation," he says.
...
Under Airbnb's global management strategy, its 13-strong exec team each take on a different region to "sponsor" every year and in 2016 Mildenhall's is Australia.
...
But that challenger position is what gives the brand freedom to be innovative, according to Mildenhall and removes the fear from the organisation.
"Dollars wise it's a fraction of Coke but because I'm not tied to legacy sponsorship or retail deals, the In terms of marketing budget, I feel richer than I've ever felt."
Without being drawn on just how much, or little, that figure is, Mildenhall did say that it has doubled it's dollar investment in Australia year on year.

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