Jon Schull, Associate Professor, Rochester Institute of Technology
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This profile was last updated on 9/30/11 and contains information from public web pages and contributions from the ZoomInfo community.
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Associate Professor

Rochester Institute of Technology
96 Lomb Memorial Drive
Rochester , New York 14623
United States

Company Description: Founded in 1829, RIT is an internationally recognized leader in professional and career-oriented education enrolling more than 15,000 students in eight colleges....   more

Employment History

  • Tenured Associate Professor of Biological Psychology
    Haverford College
  • Digital Goods
  • Chief Scientist and Co-Founder


  • Ph.D.
    University of Pennsylvania
  • Bachelor of Science
    Reed College
35 Total References
Web References
Founding Editorial Board | Behavior Online [cached]
Jonathan Schull, Ph.D. watched the internet revolution unfold on his desk at Haverford College where he was a tenured associate professor of Biological Psychology from 1980 to 1993. When he realized that his academic interest in the intelligence of evolving systems (minds, nervous systems, gene pools, social communication networks, etc.) was no longer academic, he left academia to explore the new marketplace of ideas. One thing lead to another. He founded SoftLock Services, whose patent-pending technologies for the distribution and sale of digital intellectual property have now been adopted by the world's largest publisher as well as a number of the world's smallest software entrepreneurs.
Press Office, 30 May 2001 [cached]
"Numerous industry players are interested in building on the value Digital Goods has created over the years, but in recent weeks, minimizing disruption to our content providers, their publications and their customers, has been one of our most time-critical goals," remarked Jonathan Schull, Digital Goods President and CEO.
Rights and Rules Working Group Proposal, 2 May 2002 [cached]
Jonathan Schull - Digital Goods
DigitalOwl – Leveraging Digital Rights Management, 18 Mar 2000 [cached]
This is a very powerful concept, and it may be applicable to digital rights management systems in any industry," observed committee member Jonathan Schull, Founder and Chief Scientist of
Initiated in December 1998, the EBX Working Group is developing a standard for protecting and distributing electronic books among publishers, distributors, retailers, libraries, and consumers.The EBX specification will accommodate a variety of content formats for electronic books, including the Open eBook Publication Structure and Adobe® Portable Document Format (PDF).
Members of the EBX Working Group are Adobe Systems Inc. (Nasdaq: ADBE); the American Library Association; Audible (Nasdaq: ADBL); Bookoo; ContentGuard; DigitalOwl; Glassbook; GlobalMentor; InterTrust (Nasdaq: ITRU); IPR Systems; Mibrary; Nokia; RightsMarket (CDNX: RTS); (OTCBB: SLCK); THOMSON multimedia (NYSE: TMS); Versaware; and Yankee Rights Management.More information about the EBX Working Group and its members is available at the EBX Web site,
The Book Industry Study Group, Inc., is a New York City-based not-for-profit research organization supported by over 200 publishers, booksellers, librarians, wholesalers, book manufacturers, and suppliers.
INDICARE Project - Consumer issues on digital rights management (DRM), 28 July 2005 [cached]
Jonathan Schull, Rochester Institute of Technology, USA
Jonathan Schull shared his long-standing knowledge about the evolution of digital goods, i.e. the virtualisation of the world and his visions for the future. He makes the very striking connection between the virtualisation of money and now, a few years later, the virtualisation of digital goods or information products.
From his experience of the early days of superdistribution and the observation how digital rights management technology has evolved, today he encourages distribution of content and copying of content rather than locking it in with strong security means, such as some of the current DRM technology. This approach keeps customers away from digital goods, Schull stated. He suggests to track superdistribution activities and to reward users who actively redistribute content, a concept that the OMA Version 2.0 specification already offers. He also sees the need to formulate rights that are valid downstream, i.e. rights that apply to the customer's customer.
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