"I think there was a learning curve for everyone involved," Florikan CEO John Rosenthal acknowledges, adding that as communication between him and the Jumpstart consultants continued, the picture became less muddied.
has a bit of advice for companies considering the economic gardening path: "Let everyone know up front what your issues or problems are.
If you're not prepared to do the work, then this probably isn't for you, because you'll get out of this what you put into it."
refers to the upfront information gathering he
did to prepare for the Jumpstart process as "rather cumbersome," Rosenthal
says the analysis he
received in return was impressive.
In-depth strategies included loyalty marketing, patenting technology developing customer profiles and consumer spending models.
"They were very responsive and very helpful," Rosenthal