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Wrong Jon Last?

Jon Last

President

Marketing Research Institute International

HQ Phone:  (636) 532-0583

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History

President

Sports & Leisure Research Group


Affiliations

Executive Women's Golf Association Inc

Board Member


Wharton School of the University of Pennsylvania

Member, SPORTS BUSINESS ADVISORY BOARD


EWGA

Board Member


CMOR

Board Member


Council for Marketing and Opinion Research

Board Member


Alert Magazine

Board Member


MRI Inc

Board Member


Education

B.A.

Tufts


M.B.A.

The Wharton School of the University of Pennsylvania


Web References(184 Total References)


Marketing Research Association

www.mra-net.org [cached]

Jon Last, PRC
Sports & Leisure Research Group jlast@sportsandleisureresearch.com (914) 358-3558


Daily Research News Online no. 9136 - MRA and CMOR Merge

www.mrweb.com [cached]

We believe that by combining the missions and deliverables of our two organizations, we have created one organization that will meet almost all the professions needs, stated Jon Last, MRAs President.


January | 2017 | Sports & Leisure Research Group

sportsandleisureresearch.com [cached]

Highlights from the recent Golfer State of the Industry Research conducted with Sports Illustrated Golf Group, along with SLRG's eighth annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 25th.
Coverage of SLRG President Jon Last's appointment as President of Market Research Institute International. http://www.mrweb.com/drno/news23810.htm http://marketresearchbulletin.com/jon-last-elected-president-mrii-board-directors/ Read More » mrii_front-newsite Jon Last Elected President of the MRII Board of Directors POSTED:January17, 2017 Official press release from The University of Georgia and Marketing Research Institute International, announces SLRG President Jon Last's election to President of the MRII Board of Directors ANN ARBOR, MI, January 10, 2017 - The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of Sports and Leisure Research [...] In his January posting, SLRG President Jon Last reinforces the importance of proper sampling, in this era of "echo chambers" where social media noise can often distort the reality of what sports fans are thinking.


17 | January | 2017 | Sports & Leisure Research Group

sportsandleisureresearch.com [cached]

Coverage of SLRG President Jon Last's appointment as President of Market Research Institute International. http://www.mrweb.com/drno/news23810.htm http://marketresearchbulletin.com/jon-last-elected-president-mrii-board-directors/
Read More » mrii_front-newsite Jon Last Elected President of the MRII Board of Directors POSTED:January17, 2017 Official press release from The University of Georgia and Marketing Research Institute International, announces SLRG President Jon Last's election to President of the MRII Board of Directors ANN ARBOR, MI, January 10, 2017 - The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of Sports and Leisure Research [...]


Sports & Leisure Research Group Newsletter | February 2016

www.sportsandleisureresearch.com [cached]

Highlights from the recent Golfer video research conducted with Sports Illustrated Golf Group, along with SLRG's seventh annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 27th.
Each study was culled from surveys of over 1,000 respondents. Sports and Leisure Research Group President Jon Last has been named President-Elect of Marketing Research Institute International (MRII). Last previously served as national president of the Marketing Research Association (MRA). In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add "the how" to the "what" and "why" of quantitative and qualitative research, respectively. Read it here. Silver Linings To Gray Clouds: The Pulse Of The Sports Fan In Early 2016 In his February 2016 Media Post column, SLRG President Jon Last speaks to how, despite some skittishness towards the overall U.S. economy, fans aren't willing to give up their passion for sports. Read it here.


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