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This profile was last updated on 1/9/15  and contains information from public web pages and contributions from the ZoomInfo community.

President

Sports and Leisure Research Group
445 Hamilton Avenue Suite 1102
White Plains , New York 10601
United States

 
Background

Employment History

Board Memberships and Affiliations

Education

  • M.B.A.
    The Wharton School of the University of Pennsylvania
  • Tufts University
  • MBA
    Wharton
187 Total References
Web References
April | 2014 | ING Golf
inggolf.com, 1 April 2014 [cached]
It will immediately follow a Golf Marketing Trends seminar conducted by Jon Last, Founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media.
Last will share recent research in his presentation, helping attendees gain a greater understanding of how the utilization of Internet and Social Media Marketing can blend with traditional marketing methods in delivering messages to the golf consumer.
EWGA's BOD, Jon Last, honored ...
www.ewga.com, 4 Jan 2015 [cached]
EWGA's BOD, Jon Last, honored by Golf, Inc. Magazine
Jon Last EWGA (Executive Women's Golf Association) Board of Director, Jon Last, was in Golf, Inc. Magazine's recent listing of the eighteen most innovative people in the golf industry included the likes of a number of leaders in golf facility development and management. But rounding out the list was a marketing researcher-Sports and Leisure Research Group Founder and President, Jon Last. As one more used to creating lists than being included on them, Last was surprised to be selected from among an extensive group of several hundred nominees. Said Last, " I feel that our firm's commitment to rigorous research standards coupled with an insatiable appetite to translate our findings into something that our clients find meaningful and actionable is a necessity in this world of data overload.
by Jon Last, Yesterday, 10:00 ...
www.mediapost.com, 11 Feb 2014 [cached]
by Jon Last, Yesterday, 10:00 AM
...
JON LAST
Jon Last is president of Sports and Leisure Research Group, a marketing research consultancy. A past national president of the Marketing Research Association, Last serves on the boards of MRII, CMOR and the Executive Women's Golf Association.

With over 20 years of management ...
www.pgaexpo.com, 23 Dec 2013 [cached]

With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories.

Last’s previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast’s Golf Digest Companies division. At GDC, Last built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.

Prior to leading GDC’s marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. He also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.

A frequent speaker at national industry conferences and a recognized expert in the sports, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is past president of the Marketing Research Association (MRA). He received MRA's national Award of Excellence in 2004. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.

Sports and Leisure Research Group plays a pivotal role in providing marketing professionals with the most extensive customized research and consulting services available.

Marketing Research Association
www.mra-net.org, 10 June 2010 [cached]
Jon Last, PRC Sports & Leisure Research Group jlast@sportsandleisureresearch.com (914) 358-3558
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