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This profile was last updated on 7/2/15  and contains information from public web pages and contributions from the ZoomInfo community.

President

Phone: (555) ***-****  HQ Phone
Sports and Leisure Research Group
445 Hamilton Avenue Suite 1102
White Plains , New York 10601
United States

 
Background

Employment History

Board Memberships and Affiliations

Education

  • Tufts University
  • B.A.
    Tufts
  • M.B.A.
    The Wharton School of the University of Pennsylvania
  • MBA
    University of Pennsylvania
  • MBA
    Wharton
  • bachelor's degree
    Tufts University
199 Total References
Web References
"The golf industry as a whole ...
54sports.com [cached]
"The golf industry as a whole has really been focused on millennials of late," said Jon Last, president of Sports and Leisure Research Group, referring to travelers under 35.
News Headlines | ING Golf
inggolf.com [cached]
Jon Last Performs Golf MarketING Trends Seminar at the 24th Annual ING SprING Conference
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While some may be lamenting the future of the golf industry, Jon Last, President of Sports & Leisure Research Group sounded absolutely bullish on the industry's future.
"There are those in the media who look at the industry with gloom and doom," said Last at the International Network of Golf at the 24th Annual Spring Conference in Atlantic City NJ. "I see it as an opportunity, but the approach by the industry has to be adaptive. The market shift has to be identified."
Last then outlined a 12-point program that was based on how the industry identifies and treats its customers.
"Golf facilities are going to have to make golfers feel that they are coming home when the visit the facility," he said. "Private clubs have to train their staffs be more of a concierge. They have to create a community for the members and provide more services for their members. It appears that more private clubs are doing this as they've stemmed the tide that showed large drop offs in membership and are starting to grow once again."
Last was quick to say that novel ideas such as the 15-inch hole are not the answer.
"These aren't the answers," he said. "Golfers embrace the challenge of the game. It's part of the golf experience that draws them to it."
Last also talked about an area where the industry as a whole has to be more diligent.
"The industry doesn't do enough to draw women" he said.
Happenings | ING Golf
inggolf.com [cached]
It will immediately follow a Golf Marketing Trends seminar conducted by Jon Last, Founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media.
Last will share recent research in his presentation, helping attendees gain a greater understanding of how the utilization of Internet and Social Media Marketing can blend with traditional marketing methods in delivering messages to the golf consumer.
News Headlines | ING Golf
inggolf.com [cached]
It will immediately follow a Golf Marketing Trends seminar conducted by Jon Last, Founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media.
Last will share recent research in his presentation, helping attendees gain a greater understanding of how the utilization of Internet and Social Media Marketing can blend with traditional marketing methods in delivering messages to the golf consumer.
...
It will be conducted by Jon Last, Founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media.
Last's 25-plus years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing.
...
Golf MarketING Seminar At ING SprING Conference To Be Conducted By Jon Last
...
The Marketing Trends seminar, set for 10:15 a.m. on the first full day of the conference, will be conducted by Jon Last, Founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media.
Last's 25-plus years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing.
A frequent speaker and featured columnist for Media Post's Marketing: Sports, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA) and presently serves on the national board of directors for the Executive Women's Golf Association and Marketing Research Institute International.
Last will share recent research in his presentation, helping attendees gain a greater understanding of how the utilization of Internet and Social Media Marketing can blend with traditional marketing methods in delivering messages to the golf consumer.
2015 Speakers - PGA Merchandise Show
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Jon Last
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Jon Last
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Jon Last
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Jon Last
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Jon Last
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Jon Last
Jon Last is founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media. Last's 25+ years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing. A frequent speaker and featured columnist for Media Post's Marketing: Sports, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA).
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