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2016-09-07T00:00:00.000Z

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Jon Last

Direct Phone: (212) ***-****       

Email: j***@***.com

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Sports and Leisure Research Group

445 Hamilton Avenue Suite 1102

White Plains, New York 10601

United States

Company Description

For more than 20 years, the principals of Sports and Leisure Research Group have coupled an acute understanding of the sports, travel and leisure markets with a classical marketing research approach to combine market insights with actionable strategies. ... more

Find other employees at this company (2)

Background Information

Affiliations

Board Member
Executive Women's Golf Association Inc

Board Member
EWGA

Member, SPORTS BUSINESS ADVISORY BOARD
Wharton School of the University of Pennsylvania

Board Member
MRII

Board Member
CMOR

Board Member
Alert Magazine

Board Member
MRI Inc

Board Member
Council for Marketing and Opinion Research

Education

Tufts University

B.A.

Tufts

M.B.A.

The Wharton School of the University of Pennsylvania

MBA

University of Pennsylvania

MBA

Wharton

bachelor's degree

Tufts University

Web References (199 Total References)


2016 Speaker Biographies - PGA Fashion & Demo Experience

www.pgalasvegas.com [cached]

Jon Last

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Jon Last
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Jon Last
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Jon Last
Jon Last is founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media. Last's 25+ years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing. A frequent speaker and featured columnist for Media Post's Marketing: Sports, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA)


2016 Speaker Biographies - PGA Fashion & Demo Experience

www.pgalasvegas.com [cached]

Jon Last

...
Jon Last
...
Jon Last
...
Jon Last
Jon Last is founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media. Last's 25+ years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing. A frequent speaker and featured columnist for Media Post's Marketing: Sports, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA)


NGCOA Conference Featured More than 20 Educational Sessions - NGCOA

www.ngcoa.org [cached]

Jon Last, president of Sports and Leisure Research Group, who discussed consumers' new value-oriented mindsets and the increased competition for golfer's discretionary time and money.


"The golf industry as a whole ...

engage54.com [cached]

"The golf industry as a whole has really been focused on millennials of late," said Jon Last, president of Sports and Leisure Research Group, referring to travelers under 35.


Association Board of Directors | ewga

www.ewga.com [cached]

Jon Last, EWGA Board of Directors

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Jon Last
President, Sports & Leisure Research Group

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