About | Free Trial

Last Update

2016-07-15T00:00:00.000Z

This profile was last updated on .

Is this you? Claim your profile.

Wrong Jon Last?

Jon Last

President

The Sports & Leisure Group Ltd

Direct Phone: (212) ***-****       

Email: j***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Sports & Leisure Group Ltd

12 Suffolk Street

London, London SW1Y 4HG

United Kingdom

Company Description

The Sports & Leisure Group is a leading developer and operator of UK multi sports and leisure facilities, operating two successful brands in two large and growing UK leisure markets: Roko Health Clubs, the premium affordable family health clubs and PlayFo ... more

Find other employees at this company (21)

Background Information

Affiliations

Board Member
Executive Women's Golf Association Inc

Board Member
EWGA

Member, SPORTS BUSINESS ADVISORY BOARD
Wharton School of the University of Pennsylvania

Board Member
MRII

Board Member
CMOR

Board Member
Marketing Research Institute International

Board Member
Alert Magazine

Board Member
MRI Inc

Board Member
Council for Marketing and Opinion Research

Education

Tufts University

B.A.

Tufts

M.B.A.

The Wharton School of the University of Pennsylvania

MBA

University of Pennsylvania

MBA

Wharton

bachelor's degree

Tufts University

Web References (197 Total References)


Association Board of Directors | ewga

www.ewga.com [cached]

Jon Last, EWGA Board of Directors

...
Jon Last
President, Sports & Leisure Research Group


Jon ...

sportsandleisureresearch.com [cached]

Jon Last

...
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients.
Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


News Headlines | ING Golf

inggolf.com [cached]

Jon Last Performs Golf MarketING Trends Seminar at the 24th Annual ING SprING Conference

...
While some may be lamenting the future of the golf industry, Jon Last, President of Sports & Leisure Research Group sounded absolutely bullish on the industry's future.
"There are those in the media who look at the industry with gloom and doom," said Last at the International Network of Golf at the 24th Annual Spring Conference in Atlantic City NJ. "I see it as an opportunity, but the approach by the industry has to be adaptive. The market shift has to be identified."
Last then outlined a 12-point program that was based on how the industry identifies and treats its customers.
"Golf facilities are going to have to make golfers feel that they are coming home when the visit the facility," he said. "Private clubs have to train their staffs be more of a concierge. They have to create a community for the members and provide more services for their members. It appears that more private clubs are doing this as they've stemmed the tide that showed large drop offs in membership and are starting to grow once again."
Last was quick to say that novel ideas such as the 15-inch hole are not the answer.
"These aren't the answers," he said. "Golfers embrace the challenge of the game. It's part of the golf experience that draws them to it."
Last also talked about an area where the industry as a whole has to be more diligent.
"The industry doesn't do enough to draw women" he said.


EWGA Foundation Board of Directors | ewga

www.ewga.com [cached]

Jon Last

President, Sports & Leisure Research Group


Sports and Leisure Research Group

www.sportsandleisureresearch.com [cached]

Jon Last jlast@sportsandleisureresearch.com

With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients.
Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.

Similar Profiles

Other People with this Name

Other people with the name Last

John Last
Association for Prevention Teaching and Research

Andrew Last
Mooneerams Solicitors

Thomas Last
University of Medicine and Health Sciences-St

Martin Last
Health Food Manufacturers' Association

Jessica Last

Browse ZoomInfo's Business Contact Directory by City

Browse ZoomInfo's
Business People Directory

Browse ZoomInfo's
Advanced Company Directory