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2016-05-03T00:00:00.000Z

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Jon Last

President

The Sports & Leisure Group Ltd

Direct Phone: (212) ***-****       

The Sports & Leisure Group Ltd

12 Suffolk Street

London, London SW1Y 4HG

United Kingdom

Company Description

The Sports & Leisure Group is a leading developer and operator of UK multi sports and leisure facilities, operating two successful brands in two large and growing UK leisure markets: Roko Health Clubs, the premium affordable family health clubs and PlayFo... more

Find other employees at this company (15)

Background Information

Employment History

Vice President of Corporate Marketing, Research and Brand Development for Division and Eight Years
The Golf Digest Companies

Affiliations

Board Member
Executive Women's Golf Association Inc

Board Member
EWGA

Member, SPORTS BUSINESS ADVISORY BOARD
Wharton School of the University of Pennsylvania

Board Member
MRII

Board Member
CMOR

Board Member
Marketing Research Institute International

Board Member
Alert Magazine

Board Member
MRI Inc

Board Member
Council for Marketing and Opinion Research

Education



Tufts University

B.A.

Tufts

M.B.A.

The Wharton School of the University of Pennsylvania

MBA

University of Pennsylvania

MBA

Wharton

bachelor's degree

Tufts University

Web References (199 Total References)


Jon ...

sportsandleisureresearch.com [cached]

Jon Last

...
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients.
Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


Sports and Leisure Research Group

www.sportsandleisureresearch.com [cached]

Jon Last jlast@sportsandleisureresearch.com

With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients.
Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


Jon ...

www.pgashow.com [cached]

Jon Last

...
Jon Last
...
Jon Last
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories.
Last's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Companies division. At GDC, Last built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading GDC's marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. He also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the sports, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is past president of the Marketing Research Association (MRA). He received MRA's national Award of Excellence in 2004. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


Jon ...

www.ewga.com [cached]

Jon Last

...
Jon Last
President, Sports & Leisure Research Group


Jon ...

ewga.com [cached]

Jon Last

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Jon Last
President, Sports & Leisure Research Group

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