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Jon Last

President

Sport & Leisure Ltd

HQ Phone:  (787) 290-7941

Direct Phone: (914) ***-****direct phone

Email: j***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Sport & Leisure Ltd

P.O. Box 7105

Ponce, Ponce,00732

United States

Company Description

Unsere 16. Messe in Frankfurt war eine für uns sehr erfolgreiche Veranstaltung. Besonders die ersten zwei Messetage ... more

Find other employees at this company (2,022)

Web References(182 Total References)


Our Team | Sports & Leisure Research Group

sportsandleisureresearch.com [cached]

Jon Last
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel. Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line. A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


2016 Speaker Biographies - PGA Fashion & Demo Experience

v2.pgaexpo.showsite.rxnova.com [cached]

Jon Last
Jon Last Jon Last Jon Last Jon Last is founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media. Last's 25+ years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing. A frequent speaker and featured columnist for Media Post's Marketing: Sports, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA)


Golf Resorts Change Course to Attract Younger Generation - 54

engage54.com [cached]

"The golf industry as a whole has really been focused on millennials of late," said Jon Last, president of Sports and Leisure Research Group, referring to travelers under 35.


National Sports Marketing Network (NSMN) - Chicago Chapter

www.sportsmarketingnetwork.com [cached]

Jon Last
President Sports & Leisure Research Group


MediaPost | Sports & Leisure Research Group

sportsandleisureresearch.com [cached]

In his August 2015 column, SLRG President Jon Last offers guidance and surfaces the potential dangers that sports marketers can encounter if they fail to properly frame the respondent sample for research.
In his June, 2015 posting, SLRG President Jon Last reflects on how his recent attendance at a rodeo event reinforced some of the foundations of effective event based sports marketing. In his April 2015 Media Post, Marketing: Sports column, SLRG's Jon Last speaks to the huge opportunities in marketing sports related travel and ways in which those promoting it can resonate with this lucrative target. In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. SLRG President Jon Last offers thoughts on the intriguing marriage of Under Armour and Muhammad Ali in a provocative Marketing Daily Piece SLRG President Jon Last weighs in with his thoughts on the potential impact of the spot.


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