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Jon Last

President

Sports and Leisure Research Group

HQ Phone:  (914) 358-3558

Direct Phone: (212) ***-****direct phone

Email: j***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Sports and Leisure Research Group

445 Hamilton Avenue Suite 1102

White Plains, New York,10601

United States

Company Description

For more than 20 years, the principals of Sports and Leisure Research Group have coupled an acute understanding of the sports, travel and leisure markets with a classical marketing research approach to combine market insights with actionable strategies. In a... more.

Find other employees at this company (3)

Web References(197 Total References)


2016 Speaker Biographies - PGA Fashion & Demo Experience

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Jon Last
Jon Last Jon Last Jon Last Jon Last is founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media. Last's 25+ years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing. A frequent speaker and featured columnist for Media Post's Marketing: Sports, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA)


National Sports Marketing Network (NSMN) - Chicago Chapter

www.sportsmarketingnetwork.com [cached]

Jon Last
President Sports & Leisure Research Group


The Ultimate Sports Marketing (Activation) Fantasy | Sports & Leisure Research Group

sportsandleisureresearch.com [cached]

In his November, 2015 Media Post column, SLRG's Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf's recent "Links at Petco Park" promotion, was an exceptional example of effective sports marketing activation.


Happy Holidays from Sports & Leisure Research Group

www.sportsandleisureresearch.com [cached]

Jon Last Signature
Jon Last, President Sports & Leisure Research Group Logo SLRG IN THE NEWS In his November, 2015 Media Post column, SLRG's Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf's recent "Links at Petco Park" promotion, was an exceptional example of effective sports marketing activation. Read More »


Marketing Sports | Sports & Leisure Research Group

sportsandleisureresearch.com [cached]

In his November, 2015 Media Post column, SLRG's Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf's recent "Links at Petco Park" promotion, was an exceptional example of effective sports marketing activation.
In his October 2015, Media Post column, SLRG President Jon Last suggests that recent controversy surrounding daily fantasy sports sites are overblown. In his September 2015 column, SLRG President Jon Last reflects on the importance of event enthusiasts and how successful sports marketers have cracked the code on this segment by elevating their marquee events into social happenings. In his August 2015 column, SLRG President Jon Last offers guidance and surfaces the potential dangers that sports marketers can encounter if they fail to properly frame the respondent sample for research. In his June, 2015 posting, SLRG President Jon Last reflects on how his recent attendance at a rodeo event reinforced some of the foundations of effective event based sports marketing. In his April 2015 Media Post, Marketing: Sports column, SLRG's Jon Last speaks to the huge opportunities in marketing sports related travel and ways in which those promoting it can resonate with this lucrative target. In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors.


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