Dirty Olive is the brainchild of Jon Courtney, Chief Executive of Bartolomeh Inc., the corporation that controls Dirty Olive.
The company was founded in 1997 in New York City and funded through private investment.It continues to operate with New York City as its headquarters.
The company mission is to augment the established flavored vodka market with a unique product, Dirty Olive Vodka; and to create an additional foothold with the first great olive flavored gin.
The idea for Dirty Olive came to Jon
sat in a bar ordering his
favorite cocktail, a Dirty Martini.At one point in the evening his
bartender asked him to wait a minute, so he
could replace his
olive brine supply. Mr. Courtney's
mind turned."Why couldn't they just pour a Dirty Martini," he
asked himself. Mr. Courtney, who holds a degree in Communications from the University of Massachusetts, in Television and Radio Broadcasting, immediately conceptualized the elements of a saturation media campaign.
idea was the enormous potential for creatively positioning a quality product with a unique name recognition platform, which might also prove to be fun and sexy. His
would invent the world's first olive flavored gin and vodka.A cutting edge experience for gin and vodka drinkers.Discussing the idea with friends and relatives, he
received so positive a reaction, he
decided to set up Bartolomeh Inc
.To expand the "Dirty Olive Movement" regionally then nationally, Bartolomeh Inc
. constructed a 'moot' advertising campaign, including trademarking of Dirty Olive phrases.This creative position is the basis for all Bartolomeh Inc
. message points.
enlisted the creative services of Cullinane Design, of New York City, to collaborate on collateral and merchandise, along with a developing e-commerce strategy. Mr. Courtney
implements these tools in the time tested entrepreneurial fashion of guerrilla marketing, building his
creative war-chest with a plan to eventually enlarge the concept into a print and broadcast roll out. Mr. Courtney
ideas throughout the market, with investors and decision makers as well as focus group type meetings with distributors and tastings with bartenders.He
received such a high level of encouragement for his
project that he
was successful in raising the capital required for producing Dirty Olive.
offered Mr. Courtney
."Advertising, marketing and publicity are tied into a single rope, to help us climb the mountain.We will implement each aspect as it makes sense for our company."
The Dirty Olive earned media campaign will be followed by an advertising campaign as broader distribution is achieved.In its initial channels of distribution, the demand for Dirty Olive has been overwhelming."Everyone appreciates the Dirty Olive unique selling proposition," added Mr. Courtney
Southern Wine & Spirits is making Dirty Olive available in leading bars, clubs, restaurants, hotels, lounges, cigar bars and martini bars.
"We have created a drink which is unique and which offers consumers an alternative," said Mr. Courtney
, "We intend Dirty Olive to become a premier alternative, in the flavored gin and vodka market.
"Sure our goals are to have Dirty Olive Gin and Dirty Olive Vodka on every bar in America.But we are not fighting to replace the traditional or established Martini," said Mr. Courtney
"We are confident that Dirty Olive will be a darling in the Gin and Vodka market because we're sexy, daring and completely different," Courtney