Smoker's Club cofounder Jonny Shipes, who also runs management company and label Cinematic Music Group, has been working with Jenkins since last winter; the Cinematic roster also includes hit makers Big K.R.I.T. and Joey Badass.
One of the people who saw the "Martyrs" video was Cinematic president Jonny Shipes.
caught a snippet of it a couple months after it came out, when he
was about to fly to Atlanta to take care of some business with Big K.R.I.T.
"I landed in Atlanta that night and I'm sitting with Steve-O
before we go to meet K.R.I.T., and he's
playing the same video," Shipes
"I'm like, 'What the fuck?' So I look at it again and it's just amazing music.
"I just saw him and was like, 'Yo, this kid is fucking awesome.
I want to work with him,'" he
"All the courtships started when the 'Martyrs' video released last year, and Jonny
was the only one who came with a different approach," Jenkins says.
"Tons of labels, rappers, and producers were coming at me, and Jonny
offered to work with me for free.
I saw what that was about, and he
was working with me for free for about five months.
It just made sense."
The deal worked for Shipes
"I'd rather spend my time developing an act for three years that's going to be around for the next 15 or 20 years or however long they choose to do music than just some shit that's a fly-by-night radio song," he