Ft. Lauderdale's CyberLab Ventures and New York's William E. Simon & Sons have invested in the company's first round, said CarrierPoint's president John Thomson.
has also bought in to the idea, trading advice and services for an equity stake, he
CarrierPoint plans to develop a site where trucking companies can bid on work that they otherwise might not have known about, Thomson
For example, if Georgia-Pacific
(which is working closely with CarrierPoint
to develop the service, Thomson said) needs a truckload of paper pulp delivered from Doraville to Philadelphia, CarrierPoint would grab this information and automatically post it on its site.
Then, trucking companies - some of whom may have an empty truck headed home to Philadelphia from Atlanta - could bid on the load.
The shipper gets more competitive rates, Thomson
said, and the trucking company reduces its "deadhead" miles, or miles spent carrying empty or partially-empty truckloads.
"We enable true market pricing," Thomson
The company also plans to offer payment processing online and a system of rating trucking companies, as well as data warehousing and document management.
is already looking for its next round of funding, expected to raise $10 million to $15 million.
The company's competitors are mostly other startups, Thomson