John Sheffield CINCINNATI, Ohio - University of Cincinnati senior associate athletics director John Sheffield died on Saturday morning following a 10-month battle with cancer.Sheffield, 51, joined the UC athletics department in March of 1998 as senior associate AD and chief of staff for AD Bob Goin, for whom he had worked for 13 years at Florida State.
The two were like brothers, or maybe father-son, such was their close professional and personal relationship. Sheffield actually began "working" for UC late in the Fall of 1997, while still director of ticket operations at the University of Wisconsin.He
assisted Goin in some of the behind-the-scene negotiations with the Humanitarian Bowl, helping the Bearcat football team attain their first bowl bid in 47 years.
As chief of staff, Sheffield
was responsible for all facets of the UC
athletic program, playing leadership roles in many of the marketing and promotions efforts.Among his
worked to build a closer bond between athletics and the campus community through the development of various promotions for UC
also had oversight responsibilities for about half of the sports programs. Sheffield
totaled 27 years of administration experience in professional and college athletics.He
worked with the Greenwood
, S.C. Braves, Miami Dolphins, Ft. LauderdaleStrikers and the Tampa Bay Buccaneers.He had been a special assistant for tickets for the NFL Super Bowls since 1980.During his 13 years at Florida State, he served as assistant to the athletics director.He
implemented the Seminole Booster ticket priority seating plans and oversaw annual ticket sales of more than $8 million.He managed the ticket operations at Wisconsin for two years before rejoining Goin at UC.He was also an avid collector of sports memorabilia.
And friends from all over.Family and friends started a web site on Jan. 28 (www.sheffieldsrecovery.com) to report on John's developments and allow friends to communicate wishes.The site has had nearly 21,000 visitors.Sheffield
is survived by his
wife of 28 years, Peggy, and sons John Jr. (18) and Sam (11).
Services will be held in Tallahassee, where John
and Peggy met while students at Florida State
.Visitation will be Wednesday (Feb. 20), 5-8 p.m. at Culley's Meadowwood Funeral Home, 1737 Riggins Road.Services will be Thursday (Feb. 21) at the Killearn United Methodist Church
, South Shamrock Road.A memorial service will be held in Cincinnati at a later date.