by John Severini, President & CEO, CalTIA
President & CEO
California Travel Industry Association
On behalf of the search committee and the Executive Committee, I am pleased to announce that John Severini has been chosen as the new President/CEO for CalTIA beginning June 1.
I have attached John's announcement news release for your review, but as you'll see, John possesses a great deal of senior level experience in the tourism industry, including serving on the start up team for Disney Cruises in which he served as Vice President.
John is also the former President/CEO of Trafalgar Tours, a major international tour operator.
What impressed the search committee the most was Joh's
entrepreneurial qualities, a trait he
plans to bring to CalTravel
has several very engaging ideas on growing the organization's revenue stream and thus its abilities to deliver even more quality programs to our members.
Prior to his
assuming office, John
is already immersing himself with the organization, reviewing our new strategic plan, talking with several executive committee members regarding our budget and will be going to Sacramento to meet with Ross, Tami later this month to discuss the transition.
also hopes to meet with Caroline Beteta during that visit.
You will all have the opportunity to meet with John
As discussed at our last meeting, we will be scheduling a special board meeting just prior to the Conference on Tourism so you can formally meet him.
We plan on formally presenting him to the membership at COT where he
will outline some of his
plans for the organization.
As outlined in our newly approved Strategic Plan, we have a very ambitious but attainable agenda and it requires someone like John to carry it out to move CalTravel to a new level.
I think you will enjoy working with John
is friendly, approachable and down to earth.
We believe he
is the perfect match for CalTravel
If you would like to reach John
email is firstname.lastname@example.org He
will be based at his
home office in Huntington Beach.
John Severini Appointed
President & CEO of California Travel Association (CalTravel)
SACRAMENTO, CA (April 30, 2010) - John Severini has been named President & CEO of the California Travel Association (CalTravel), the state's leading umbrella tourism trade organization, effective June, 1, 2010.
is an outstanding choice for this new role, given his
vast hospitality experience and strong fiduciary background which is critical to CalTravel
appointment is truly a breakthrough for this organization."
Severini's career includes serving as President of Trafalgar Tours USA, where he directed U.S. initiatives for vacation programs to Europe, USA/Canada, Australia/New Zealand, and The Orient.
He has also held senior executive positions at the Walt Disney Company which included Vice President of National Accounts for Walt Disney Attractions Inc., where he designed strategic campaigns and marketing initiatives for Disneyland, Walt Disney World and Disney Cruise Line.
He also served as Vice President, Sales & Passenger Services for Disney Cruise Line, where he developed marketing and sales strategies for the U.S. and international trade communities, managed a new passenger services department of 300+ cast members, and was part of the core start up executive team which oversaw the launch of Disney Cruise Line ships.
Both roles included additional duties as a designated Disney spokesperson.
Severini has also served as Vice President of Sales for Royal Cruise Line; Senior Consultant & Partner with KDS Marketing, Sales & Business Solutions Executive Vice President Sales & Marketing for R.S.S. Ventures, Inc. and Chief Marketing & Sales Officer with Ascend.
's impressive accomplishments in governmental advocacy and education, combined with a talented membership base were core elements that attracted me to this association" said John Severini
, "There are compelling reasons why travel related businesses and individuals need to belong to this association, and I'm looking forward to working with their boards, membership and related associations to grow CalTIA from strength to strength."
Severini earned a Bachelor of Arts Degree in Advertising from San Jose State University.
wife Kim reside in Southern California.
can be reached currently through email at email@example.com
John Severini's Blog